Mid Market Business Development Representative

Hinge Health
$66,240 - $99,360Remote

About The Position

Join the team scaling how employers and health plans address musculoskeletal (MSK) pain by building the top-of-funnel engine for our Mid Market segment. As a Mid Market Business Development Representative, you’ll generate qualified pipeline through thoughtful outbound prospecting, timely inbound follow-up, and tight partnership with our sales leaders. You’ll help prospective clients understand how Hinge Health’s digital MSK solution can improve outcomes, reduce costs, and transform member experiences.

Requirements

  • Bachelor’s degree in business administration, marketing, or a related field, or equivalent practical experience.
  • 2+ years of experience in sales, sales support, SDR, or BDR roles, with a working understanding of B2B sales processes and techniques (aligned to a P2 “Developing” professional level of 2–4 years of related experience).
  • 2+ years of hands-on experience using Salesforce or a similar CRM, along with modern prospecting and sales engagement tools such as Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, or similar platforms.
  • Goal-oriented and energized by building pipeline through disciplined, high-quality outreach and follow-up.
  • Embody Effective Communication value by being clear, concise, and responsive across calls, email, and internal stakeholders.
  • A Learn-it-all, eager to experiment with new messaging, tools, and AI-assisted research to improve effectiveness over time.
  • Hustle and Accountability, taking ownership of targets and doing what it takes - creatively and ethically - to hit them.
  • Lead at all levels, collaborating across Sales, Marketing, and Operations to improve processes, share insights, and support team success.

Nice To Haves

  • Experience prospecting into healthcare, digital health, or other complex B2B buying environments.
  • Familiarity with account-based marketing and sales enablement platforms such as 6sense, Highspot, or similar tools.
  • Strong research instincts using repeatable AI prompts and tools, and the ability to identify prospect nuances that increase message relevance and conversion.
  • Demonstrated coachability, creativity in personalized outreach, and the ability to adapt quickly as business needs change.

Responsibilities

  • Begin executing outbound sequences (calls, email, and LinkedIn) against a defined set of Mid Market accounts to generate discovery meetings.
  • Take ownership of timely inbound and demo-request follow-up, including event and campaign-driven leads, to convert interest into qualified meetings.
  • Consistently hit or exceed monthly meeting and pipeline creation targets for the Mid Market business through multi-channel, personalized outreach.
  • Partner closely with Regional Vice Presidents of Sales on account plans, discovery call creation, and smooth opportunity handoff into the sales cycle.
  • Conduct account and industry research to uncover prospect nuances, tailoring your messaging to improve connection rates and meeting conversion.
  • Become a trusted partner to Sales and Marketing in refining our Mid Market prospecting strategy, messaging, and sequencing based on what you’re seeing in the field.
  • Maintain high-quality Salesforce hygiene and reliable coordination across sellers and partners to support accurate forecasting and efficient commercial execution.
  • Help educate prospective clients on Hinge Health’s impact through clear, value-driven conversations and written communication that move prospects from interest to opportunity.

Benefits

  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
  • Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
  • Manage your own learning and development.
  • Grow with us through discounted company stock through our ESPP with easy payroll deductions.
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