Mgr. Creator & Influencer Partnerships
About The Position
The Manager, Creator & Influencer Partnerships will be responsible for developing and managing creator and influencer partnership programs to drive audience growth, engagement, and brand awareness across NEWSMAX platforms. This role involves managing relationships with both external creators and influencers, as well as internal NEWSMAX talent. The position requires identifying, recruiting, onboarding, and managing these digital partners, serving as the primary point of contact, and coordinating all aspects of agreements including contracts, deliverables, and compensation. The role also involves collaborating with various internal teams to execute campaigns, monitoring performance, and developing strategies to enhance social media reach and talent effectiveness. A key aspect of this role is leveraging AI tools to improve efficiency in creator discovery, campaign management, and reporting. The position demands the ability to manage multiple partnerships, campaigns, budgets, and deadlines in a fast-paced environment.
Requirements
- Bachelor’s degree in marketing, Communications, Public Relations, Business, Media, or a related field preferred.
- Minimum of 4 years of experience in creator marketing, influencer marketing, talent partnerships, social media marketing, or related fields.
- Experience managing creator or influencer partnerships from negotiation through campaign execution.
- Strong understanding of major social media platforms, including Instagram, TikTok, YouTube, X, Facebook, LinkedIn, and emerging channels.
- Experience negotiating contracts, managing deliverables, and overseeing creator compensation programs.
- Strong project management, organizational, and communication skills.
- Experience tracking campaign performance and translating data into actionable recommendations.
- Proficiency with Microsoft Excel and social media content management and analytics tools.
- Knowledge of FTC influencer disclosure requirements and sponsored content best practices preferred.
- Familiarity with AI tools and an interest in applying emerging technologies to creator marketing and campaign management.
- Experience in media, digital publishing, broadcast television, news, entertainment, or talent management is preferred.
- Ability to thrive in a collaborative, fast-paced environment while managing multiple projects and deadlines.
Nice To Haves
- Bachelor’s degree in marketing, Communications, Public Relations, Business, Media, or a related field.
- Knowledge of FTC influencer disclosure requirements and sponsored content best practices.
- Experience in media, digital publishing, broadcast television, news, entertainment, or talent management.
Responsibilities
- Develop and manage creator and influencer partnership programs that support audience growth, engagement, and brand awareness across NEWSMAX platforms.
- Manage relationships with both external creators and influencers and internal NEWSMAX talent, including hosts, correspondents, contributors, and other on-air personalities participating in creator and social media initiatives.
- Identify, recruit, onboard, and manage relationships with creators, influencers, podcasters, content publishers, and other digital partners.
- Serve as the primary point of contact for creator and influencer partnerships from onboarding through campaign completion.
- Coordinate all aspects of creator and influencer agreements, including contracts, deliverables, content approvals, usage rights, renewals, and compliance requirements.
- Negotiate partnership terms, compensation, content requirements, and promotional commitments with creators, agencies, and talent representatives.
- Manage creator compensation programs, including budget tracking, invoicing, payment processing, reconciliation, and reporting.
- Partner with internal NEWSMAX talent to develop and execute social media content, audience growth initiatives, creator partnerships, and cross-platform promotional campaigns.
- Collaborate with marketing, social media, creative, digital, and editorial teams to execute creator-led campaigns and promotional initiatives.
- Monitor campaign performance and provide reporting and recommendations based on engagement, reach, traffic, and other key performance indicators.
- Develop strategies to increase the social media reach, engagement, and creator effectiveness of NEWSMAX hosts, correspondents, and talent across major platforms.
- Coordinate content creation opportunities, campaign participation, promotional activations, and social media collaborations involving NEWSMAX talent and external creators.
- Provide guidance and support to internal creators regarding platform best practices, audience development, content optimization, and brand alignment.
- Maintain creator databases, campaign calendars, contract records, and partnership documentation.
- Research emerging creators, social media trends, and platform opportunities to support business growth.
- Leverage AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support creator discovery, campaign management, reporting, and workflow efficiency.
- Manage multiple partnerships, campaigns, budgets, and deadlines in a fast-paced environment.
- Perform additional duties and responsibilities as assigned.
Benefits
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Paid time off and holidays.
- Collaborative and inclusive work environment.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
