Creator, Casting, Influencer Specialist (Remote)

Forbes Advisor•Wilmington, DE

3d•Remote

About The Position

We’re looking for a highly resourceful, proactive Creator, Casting & Influencer Specialist to help build and own our growing creator and talent pipeline across high-volume performance creative. This person will be responsible for finding the right people for the right creative. From UGC creators and on-camera talent to influencers and subject-matter experts. You should know how to dig beyond the obvious sources, move quickly against specific personas and briefs, and build a reliable roster we can return to again and again. This is a hands-on role. We need someone who genuinely enjoys the hunt, knows where and how to find great talent, and can turn an initial brief into strong, actionable casting options.

Requirements

Experience in creator sourcing, casting, influencer marketing, talent partnerships or creator management
Strong knowledge of the current creator ecosystem and sourcing landscape
Comfortable navigating social platforms and marketplaces to find talent beyond traditional casting channels
Highly resourceful researcher who can take a specific persona and figure out where and how to find them
Strong eye for on-camera talent and an understanding of what makes someone compelling in short-form creative
Extremely organized and comfortable managing multiple searches, outreach threads and talent pipelines simultaneously
Proactive, communicative and comfortable working in a fast-moving, high-volume creative environment
Experience working with performance marketing, paid social or high-volume creative strongly preferred

Nice To Haves

Existing relationships with creators, influencers, talent managers, casting agencies or creator agencies
Experience negotiating creator/influencer rates and packages
Understanding of usage rights, paid media usage, whitelisting/allowlisting, exclusivity and renewals
Experience reviewing or coordinating creator agreements, releases and other talent contract requirements
Experience sourcing and managing both UGC creators and influencers
Familiarity with creator management, influencer discovery and casting platforms

Responsibilities

Own hands-on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs
Source extensively across Instagram Creator Marketplace, TikTok Creator Marketplace, creator platforms, casting platforms, social channels, agencies, management companies, referrals and direct outreach
Research and test new sourcing tools and partners, including platforms such as Cohley, creator marketplaces, influencer agencies, casting agencies and emerging creator networks
Translate creative briefs and defined personas into targeted searches and curated talent recommendations
Conduct proactive outreach to creators, influencers, talent, agents and managers
Build relationships with creator agencies, influencer agencies, casting agencies and talent representatives to expand our sourcing capabilities
Vet potential talent for creative fit, on-camera presence, content quality, authenticity, reliability, audience fit and campaign requirements
Gather and track rates, availability, capabilities, representation, location and other key talent information
Coordinate initial creator tests and help identify talent for an ongoing Preferred Creator Roster
Build and maintain a centralized, searchable Creator & Talent Library, with clear tagging across personas, verticals, capabilities and performance
Keep sourcing moving quickly through consistent outreach, follow-up, tracking and communication
Surface gaps in the creator pool and proactively source against upcoming needs
Partner closely with Creative Strategy, Creative Directors and Production to anticipate future creator needs rather than sourcing reactively