Creator Partnerships Lead

Mojo Supermarket•New York, NY

5d•Hybrid

About The Position

Mojo is seeking a senior creator partnerships leader to establish and lead their creator capability. This role involves defining how creators are integrated across all aspects of the business, from initial strategy and creative development to talent partnerships, activation, measurement, and long-term relationship management. This is more than just an influencer marketing or talent management position; the ideal candidate will be able to collaborate with Creative, Strategy, and clients from the outset, translate business challenges into a creator perspective, identify and cultivate relationships with appropriate talent, structure effective partnerships, and build scalable systems and processes. A key aspect of the role will be to articulate Mojo's creator perspective in a way that clients understand, value, and are willing to invest in, supporting pitches, shaping project scopes, and growing initial opportunities into larger, ongoing partnerships.

Requirements

Significant experience across creator partnerships, influencer marketing, talent, social, branded content, or an adjacent creator-economy discipline.
Evidence of having built, materially scaled, or transformed a creator, influencer, or talent capability, not just managed individual campaigns.
Senior client authority: credible presenting a creator POV, challenging briefs, advising leadership, and participating in pitches and new business.
Strong creator judgment and cultural fluency: understanding who matters, why they matter, and how influence works within specific communities.
Meaningful relationships across creators, managers, agents, and/or talent partners, with curiosity to expand beyond obvious names.
Ability to translate business and creative problems into creator strategy, not just casting recommendations.
Commercial fluency across rates, rights, usage, exclusivity, licensing, paid amplification, and partnership economics.
Comfort with measurement and performance: ability to define success, interpret results, and use learnings to improve future decisions.
Experience building systems, workflows, rosters, databases, tools, or operating models that institutionalize creator intelligence.
Strong cross-functional instincts across Creative, Strategy, Account, Production/PM, Analytics/BI, Finance, and Legal.
Entrepreneurial and hands-on: comfortable building while doing and operating without a large pre-existing team or infrastructure.
Strong organizational judgment: knowing what the function should own directly, what it can leverage from the broader agency, and when additional specialist support is justified.

Responsibilities

Define and Lead Mojo’s Creator POV
Develop a clear point of view on how creators can solve business and creative problems differently and better than traditional influencer execution.
Bring creator thinking into client, Strategy, Creative and new-business conversations before ideas are fully formed.
Translate business and creative problems into creator strategies, including the role creators should play, relevant communities, talent archetypes, formats, and programming.
Help teams and clients understand not only who to work with, but why, and how creators can enhance the work.
Bring Creators Upstream
Partner with Creative and Strategy at the beginning of briefs to define the role creators should play in the idea.
Identify opportunities for creators to shape concepts, formats, IP, storytelling, and communities, not just distribute finished work.
Create ways of working that respect creator-native craft while maintaining Mojo’s creative standards.
Develop recommendations based on cultural relevance, creative quality, audience behavior, credibility, and fit, not solely scale.
Build Talent Intelligence + Relationships
Develop meaningful, long-term relationships with creators, managers, agents, and talent partners across platforms and communities.
Identify who matters, why they matter, what they are uniquely good at, and what they may want to build next.
Continuously identify emerging creators and cultural voices before they become obvious choices.
Build institutional talent intelligence so relationships, rates, performance, and learnings compound over time.
Structure + Grow Partnerships
Lead or oversee creator outreach, negotiations, and deal architecture across rates, deliverables, rights, usage, exclusivity, paid amplification, licensing, and category conflicts.
Identify opportunities beyond one-off sponsored content, including ambassadors, recurring partnerships, creator-owned IP, franchises, series, and other commercially valuable models.
Balance strong creator relationships with the commercial needs of Mojo and its clients.
Partner closely with Legal, Finance, Production, and Account teams to ensure partnerships are workable, defensible, and scalable.
Build the Operating + Measurement Model
Establish the systems, workflows, standards, and tools needed to run creator work effectively at Mojo.
Build creator CRM / roster infrastructure to capture relationship history, rates, deal terms, performance, and team feedback.
Create scalable approaches to briefing, onboarding, contracting, approvals, communication, and tracking.
Define success metrics for creator work and ensure performance learnings inform future talent, creative, and investment decisions.
Partner with Strategy and Analytics / BI on benchmarks, reporting, and learning agendas across creator performance, cultural and brand impact, and business outcomes.
Utilize technology, creator platforms, and automation where they enhance the work without replacing human judgment.
Package + Grow the Capability
Act as a senior client voice for Creator Partnerships and build trust as a strategic advisor.
Translate Mojo’s creator POV into clear offerings, scopes, and programs that clients can purchase.
Support pitches and new business, proactively surface opportunities, and help grow one-off assignments into larger scopes, always-on programs, and potentially Creator AOR relationships.
Build a pragmatic operating model and scale specialist support as client demand and the business grow.