Meta Ads Specialist

Cool Blue VA•Tustin, CA

About The Position

The Meta Ads Specialist plans, executes, monitors, and optimizes Cool Blue VA’s paid advertising campaigns across Facebook and Instagram. The role focuses on generating qualified leads, improving conversion rates, and maximizing advertising return on investment. The specialist manages campaign budgets and performance, develops and tests audience and creative strategies, tracks conversions, and reports on results. The role also requires staying current with Meta advertising policies, platform changes, and paid advertising strategies.

Responsibilities

Plan, launch, and manage Meta advertising campaigns through Facebook Ads Manager, aligning campaigns with lead generation and recruitment goals.
Monitor daily campaign performance, budgets, and spending to support efficient budget allocation and prevent overspending.
Optimize campaigns by adjusting audience targeting, pausing underperforming ads, scaling successful campaigns, and reallocating budgets.
Research audiences and develop custom, lookalike, and retargeting audiences to improve lead quality and campaign performance.
Create, test, and optimize ad creatives, copy, headlines, and calls to action through A/B testing.
Manage Facebook and Instagram lead generation campaigns to maintain a consistent flow of qualified applicants or potential clients.
Monitor advertising metrics, including CPL, CPC, CTR, CPA, and ROAS.
Set up and monitor Meta Pixel, Conversions API, and conversion tracking to support accurate campaign attribution.
Analyze campaign results and provide weekly performance reports covering advertising spend, leads generated, cost per lead, and campaign effectiveness.
Identify opportunities to improve performance, reduce acquisition costs, and scale successful advertising strategies.
Stay updated on Meta advertising policies, platform changes, and emerging paid advertising strategies.