Meta Ads Specialist

OZ Marketing • Layton, UT

12h • Onsite

About The Position

Oz Marketing is seeking a paid media specialist to own Meta advertising for assigned automotive and powersports client accounts across Utah, Idaho, and Montana. The role includes building, launching, and optimizing campaigns on Facebook and Instagram, managing budgets and pacing, testing creative and audiences, and maintaining campaign measurement. The specialist will also build vehicle and inventory ads, apply OEM and co-op advertising requirements, coordinate with compliance reviewers, and report on performance with recommendations for next steps.

Oz Marketing is a full-service digital marketing agency based in Layton, Utah. Its work spans paid media, creative production, OEM compliance, marketing strategy, and reporting across Google, Meta, YouTube, and connected TV. The specialist works alongside colleagues responsible for creative, account management, and ad compliance.

This is a full-time, in-office position at the Layton, Utah office, Monday through Friday, 9 AM to 5 PM. It is not remote or hybrid.

Requirements

• At least two years of hands-on experience managing Meta Ads Manager campaigns with real budgets in an agency or in-house.
• Experience setting up or troubleshooting the Meta pixel, Conversions API, and conversion events.
• Experience building custom and lookalike audiences and running A/B test or lead generation campaigns.
• Ability to build a performance report and explain results to someone who is not a paid media specialist.
• Ability to work in the Layton, Utah office Monday through Friday, 9 AM to 5 PM.

Nice To Haves

• Experience in automotive, powersports, RV, marine, or other inventory-based retail with ongoing promotions.
• Hands-on experience or familiarity with OEM or co-op advertising requirements and approval processes.
• Experience with Google Ads, YouTube, or connected TV.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Meta Blueprint certification.

Responsibilities

• Build, launch, and manage Meta campaigns on Facebook and Instagram for assigned client accounts.
• Manage budgets and pacing against monthly targets, correcting spend before it drifts.
• Run structured creative and audience tests, and retire underperforming campaigns or assets.
• Maintain Meta measurement, including the pixel, Conversions API, and conversion events, and flag signal problems early.
• Build vehicle and inventory ads, including dynamic and catalog ads when an inventory feed is available.
• Apply OEM and co-op advertising requirements to copy, offers, and disclaimers, coordinating with compliance reviewers before ads go live.
• Report on performance each month and recommend next actions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed