Messaging Developer

dentsu•USA - Remote - Colorado, CO

2d•$68,000 - $75,000•Hybrid

About The Position

The Messaging Developer prepares and deploys HTML and text email content and integrates dynamic content into a proprietary email delivery platform. The role develops customized, responsive HTML email campaigns that follow industry best practices and brand guidelines, applies dynamic content rules and link tracking, and conducts self-audits and peer quality checks. It also manages content changes, uploads content to the platform, coordinates campaign assets with email account production managers, and supports accurate, on-time list deployments. The developer maintains basic knowledge of data and list processing to help troubleshoot list errors, adheres to team processes and best practices, and keeps current with email marketing standards and innovations. The position calls for careful attention to detail, flexibility as client priorities evolve, strong organization and communication, and the ability to deliver high-quality work with minimal supervision in a deadline-driven environment. The role also helps maintain internal email best-practice guides and HTML repositories. This is a permanent, full-time hybrid role based in the USA, listed as remote in Colorado. Dentsu describes its hybrid approach as combining remote flexibility with in-person collaboration. Employees living within commuting distance of a headquarters or hub office may be required to work in the office two to three days per week, including one Team Day; expectations may vary by office and role. Employees may need to attend an office from time to time depending on company and client needs. The annual salary range is $68,000–$75,000, with placement based on factors including relevant experience, knowledge, and skills. Benefits include medical, vision, and dental insurance; life and short- and long-term disability insurance; a 401(k); flexible paid time off; at least 15 paid holidays per year; paid sick and safe leave; and paid parental leave. Dentsu also complies with applicable state and local employee-leave laws.

Requirements

One to three years of professional experience in front-end development or email marketing.
A bachelor’s degree in computer science or a comparable technical field, or professional experience demonstrating comparable technical abilities.
Experience building error-free email campaigns, including responsive HTML emails.
Experience with responsive design.
Familiarity with email testing and QA tools such as Litmus or Email on Acid.
Basic to intermediate understanding of HTML, CSS, and development tools such as Photoshop, Figma, Dreamweaver, Visual Studio, and Bootstrap.
Basic knowledge of email platform limitations and code fixes or hacks.
Strong organization, time management, and work-prioritization skills.
Ability to deliver high-quality work with minimal supervision and prioritize work across multiple factors and variables.
Ability to communicate technical concepts to technical and non-technical audiences.
Strong written and verbal communication skills.
Strong work ethic and a bias toward action- and results-oriented activities.
Clear, friendly communication with teammates and clients; collaborative, team-centric approach and understanding of client service.
Proactive, highly organized approach and ability to turn around multiple complex projects quickly.
Ability to work in a quick, deadline-driven environment with diverse clientele.
Commitment to quality, accuracy, standard operating procedures, client checklists, self-auditing, and thorough quality-control checks.

Nice To Haves

Technical understanding of platform-specific scripting languages and/or JavaScript.
Familiarity with large language models (LLMs) and AI tools.
Experience communicating with internal teams as a primary point of contact.
Experience with Salesforce Marketing Cloud (SFMC) is preferred.
Experience with other email service providers, such as Adobe Campaign, Braze, Oracle Responsys, or Oracle Eloqua.

Responsibilities

Develop customized HTML email code following industry best practices and brand guidelines and reflecting creative designs as closely as possible.
Apply dynamic content rules and configure link tracking.
Perform quality assurance on dynamic emails through self-audits and peer checks.
Manage content changes.
Configure link tracking and deploy emails using the proprietary email platform.
Upload HTML and text content to the email platform.
Coordinate campaign assets with email account production managers.
Provide error-free final list deployments.
Meet content publication deadlines.
Adapt to evolving client needs and priorities.
Maintain basic knowledge of data as it relates to HTML code to help troubleshoot critical list errors.
Maintain basic knowledge of list processing and troubleshoot potential list errors.
Keep HTML code error-free and on time while adhering to team processes and best practices.
Use auditing processes and techniques and complete work accurately and promptly.
Follow company policies and promote a positive, diverse, and collaborative work environment.
Stay up to date on industry trends and techniques.
Maintain internal email best-practice guides and HTML repositories.
Communicate technical concepts to technical and non-technical audiences and work professionally with internal and external teams.