Merchandising Manager, Wrangler Traditional

Kontoor Brands, Inc.•Greensboro, NC

About The Position

The Merchandising Manager drives and serves as a key stakeholder in the business strategy. In partnership with the Director, the role establishes near- and long-term business-unit financial plans and owns adherence to go-to-market (GTM) milestones, including merchandising briefs and product-line strategy. The manager develops and maintains productive wholesale product lines aligned with business strategy, sets development priorities through market intelligence and white-space analysis, and develops wholesale and retail pricing strategies for approval by the VP and Finance. The role provides cost targets to Design and Product Development, manages product lines and portfolios, sets style- and SKU-level productivity targets, and maintains the innovation pipeline. It partners closely with Sales, Demand Planning, Finance, and Sourcing on supply chain operations, shipments, and financial forecasts. The manager also attends customer strategy and seasonal line-release meetings, presents as a segment or category expert, partners with Brand and Marketing on launch communications, and assists Sales with customer materials and presentations. The position manages demand-forecast communication and team development, including individual development plans aligned with business strategy and employee needs. As the North American business operations owner, the manager serves as the contact for operations and reporting needs such as SKU rationalization, inventory management, and excess or distressed inventory reporting. Responsibilities also include current-account management and developing new business and accounts.

Requirements

  • College graduate.
  • Experience with mass retailers such as Walmart and Target.
  • Skills in merchandising, account experience, margin analysis, people management, presentation and oral communication, analytical thinking, strategic thinking, and problem solving.

Responsibilities

  • Establish near-term and long-term business-unit financial plans in partnership with the Director.
  • Own GTM milestones, including creating and executing merchandising briefs and product-line strategy.
  • Build and maintain productive wholesale product lines aligned with business strategy.
  • Set development priorities through market intelligence, surveillance, share reporting, and white-space analysis.
  • Develop and assess wholesale and retail pricing strategies, presenting them to the VP and Finance for approval.
  • Provide cost targets to Design and Product Development for seasonal development; collaborate on costing and cost engineering.
  • Manage product lines, including style- and SKU-level productivity targets, product portfolio management, and the innovation pipeline.
  • Partner with Sales, Demand Planning, Finance, and Sourcing on supply chain operations, shipments, and financial forecasts.
  • Evaluate market trends and strategic options to achieve favorable business outcomes for Kontoor.
  • Attend customer product-line strategy and seasonal line-release meetings and present as a segment or category expert.
  • Partner with Brand and Marketing on GTM and communication strategies for product launches.
  • Assist Sales with sales materials and presentations for key customers.
  • Manage and communicate demand forecasts.
  • Manage and develop the team, including individual development plans.
  • Own North American business operations reporting and serve as the point of contact for SKU rationalization, inventory management, and excess/distress reporting.
  • Manage current accounts, including strategy, presentations, pricing, and forecasting.
  • Support new business, including new accounts, new-item setup, presentations, and white-space analysis.
  • Oversee supply chain operations and cross-functional partnerships.

Benefits

  • Comprehensive benefits package with choices and flexibility to support employees and their families.
  • Resources supporting physical, emotional, social, and financial wellbeing.
  • Discounts on company apparel.
  • Four weeks of paid parental leave for eligible new parents.
  • Flexible Fridays.
  • Tuition reimbursement.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service