Merchandising & Brand Manager

Dufry•Hudson, OH

17d•Onsite

About The Position

The Merchandising & Brand Manager at Philadelphia International Airport drives commercial excellence and ensures brand standard compliance across specialty retail operations generating up to $3 million in annual sales. The role is responsible for visual merchandising execution, adherence to brand guidelines, and vendor relationship management while supporting operational teams in delivering exceptional, brand-aligned customer experiences. The manager conducts brand audits and store assessments, oversees visual merchandising programs and promotional displays, serves as the primary liaison with brand partners and vendors, and develops brand-specific training for store associates. The role also monitors performance and sales data, collaborates with inventory and operations teams, supports store leadership on customer service standards, prepares reports for brand partners, and coordinates seasonal launches and other initiatives. The position requires flexible availability, including early mornings, evenings, weekends, and holidays during seasonal resets and promotional periods. It is classified as exempt under the administrative exemption.

Requirements

At least 5 years of combined experience in brand management, visual merchandising, or retail operations, focused on brand compliance and commercial excellence.
At least 3 years in a brand or merchandising leadership role within retail environments.
Proficiency in visual merchandising principles, planogram execution, and retail display standards.
Familiarity with retail systems, reporting tools, and inventory management processes.
Strong analytical skills and ability to interpret sales data and brand performance metrics.
Excellent verbal and written communication skills, including the ability to present effectively to senior leadership and brand partners.
Ability to walk extensively across retail locations and merchandising areas.
Ability to lift or carry up to 25 pounds for visual merchandising setups.
Flexible availability, including early mornings, evenings, weekends, and holidays during seasonal resets and promotional periods.

Nice To Haves

Bachelor’s degree in Business Administration, Marketing, Merchandising, or a related field preferred; it may be substituted for experience.
Visual Merchandising Certification or related training preferred.
Project Management certification (PMP) is a plus.

Responsibilities

Conduct regular brand-standard audits and store assessments; provide corrective action plans and follow-up support.
Oversee brand-directed visual merchandising programs, seasonal resets, and promotional displays across retail locations.
Serve as the primary liaison with brand partners and vendors, communicating initiatives, seasonal requirements, and promotional strategies and ensuring timely execution.
Develop and deliver brand-specific training for store associates, focusing on product knowledge, brand storytelling, and customer engagement.
Monitor and analyze brand performance metrics, sales data, and customer feedback; provide actionable recommendations to operational leadership.
Collaborate with inventory and operations teams on stock allocation, seasonal transitions, and promotional merchandise in alignment with brand requirements.
Partner with store leadership to support brand-aligned customer service standards and provide coaching to improve customer engagement.
Prepare regular reports for brand partners on compliance, visual execution, and performance metrics; maintain vendor relationships and market insights.
Coordinate multiple brand initiatives, seasonal launches, and promotional campaigns, ensuring timely execution and adherence to brand standards.