Membership & Product Marketing Manager

PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION•Chicago, IL

1d•Onsite

About The Position

The Membership & Product Marketing Manager leads acquisition, engagement, and retention across PCMA’s Community (membership), Convene media portfolio, and Foundation initiatives. Partnering with Community, Convene, and Foundation leaders, this role develops and executes integrated marketing strategies that grow membership, expand audience reach, elevate thought leadership, and drive philanthropic engagement and support. This role owns the go-to-market strategy across a diverse product portfolio including membership, media, content, and Foundation programs ensuring alignment across the full customer lifecycle from prospect to engaged community member to advocate. The manager works cross-functionally to deliver clear, compelling messaging and campaigns that position PCMA as the leading global community and voice of the business events industry. Success is measured by membership growth and retention, audience engagement, content reach, Foundation participation and contributions, and overall portfolio impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in membership, product, content, or integrated marketing
Experience executing multi-channel campaigns across digital and content platforms
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Pardot, or other marketing automation tools)
Strong understanding of membership, media, and/or nonprofit marketing models
Expertise in audience segmentation, lifecycle marketing, and engagement strategies
Ability to translate content and thought leadership into demand generation and growth
Data-driven mindset with experience interpreting performance metrics and optimizing campaigns
Excellent collaboration and stakeholder management skills across cross-functional teams
Strong project management capabilities with the ability to manage multiple initiatives simultaneously
Exceptional written and verbal communication skills

Nice To Haves

Experience working in associations, media organizations, or mission-driven environments preferred

Responsibilities

Build annual and quarterly marketing plans across membership, media (Convene), and Foundation initiatives, including channel strategy, budget, targets, and test-and-learn roadmaps
Define priority audience segments (event organizers, corporate planners, suppliers, emerging professionals, global audiences) and align messaging to lifecycle stages (prospect → subscriber → member → engaged participant → advocate)
Identify opportunities to grow and better connect audiences across Community, Convene, and Foundation touchpoints
Develop and refine value propositions for membership, Convene content and subscriptions, and Foundation programs and campaigns
Translate thought leadership and industry insights (Convene) into compelling marketing narratives that drive engagement and conversion
Create targeted messaging for membership acquisition, onboarding, engagement, and renewal
Support Foundation storytelling to communicate impact, purpose, and industry advancement
Plan and execute multi-channel campaigns (email, digital, social, web, SEO/SEM, paid media, partnerships, and events) to drive: Membership growth and retention, Convene audience expansion and engagement, Foundation awareness, participation, and giving
Lead go-to-market strategies for key initiatives, campaigns, and editorial moments across the portfolio
Develop always-on engagement and nurture strategies to deepen relationships with members, subscribers, and donors
Partner with chapters and global regions to amplify campaigns and extend reach
Collaborate with Convene, Community, and Foundation teams to activate content as a growth engine
Drive content-led marketing strategies, leveraging editorial, research, and insights to attract and engage audiences
Produce and oversee development of landing pages, emails, digital campaigns, and storytelling assets
Maintain content calendars aligned to audience needs and lifecycle stages
Develop and manage dashboards tracking membership growth, engagement, content performance, campaign effectiveness, and Foundation impact
Analyze audience behavior across channels to identify opportunities for personalization and segmentation
Lead A/B testing and optimization strategies across campaigns, content, and conversion paths
Gather audience insights and market intelligence to continuously refine strategy
Partner with Community on membership lifecycle strategy (acquisition, onboarding, engagement, renewal)
Partner with Convene on leveraging editorial and thought leadership for audience growth and brand positioning
Partner with Foundation on campaigns that drive awareness, participation, and funding
Partner with Events team to convert attendees into subscribers, members, and engaged community participants
Ensure alignment across teams to deliver a seamless, integrated audience experience
Ensure consistency in brand voice, positioning, and messaging across all campaigns and business units
Support development and adherence to channel and data governance standards
Manage agency and vendor relationships as needed