Membership Director
About The Position
The Perlant is a private social club rooted in wine, building a community through shared experiences, exceptional food, wine, and hospitality. The Nashville location will offer members an all-day space to gather, work, relax, dine, and enjoy a world-class collection of wine, serving as the intersection between home and office. Members have access to wine-focused programming, exclusive wine travel, concierge services, a full-service wine bar and private restaurant, and special events. The wine program features over 40 wines by the glass and a library of over 650 wines by the bottle. As Membership Director, you will lead the growth of the member community by cultivating leads, converting prospects, and maintaining high engagement with current members. Reporting to the CEO, you will be the face of membership, combining relationship-building, sales strategy, and hospitality to create a personal, refined, and memorable experience. You will own and execute the membership acquisition strategy for the new Nashville location, manage a full sales pipeline, and collaborate with events, wine, and operations teams to ensure members feel deeply connected to the club.
Requirements
- Proven ability to meet or exceed sales goals through relationship-driven selling
- Comfortable speaking with high-net-worth individuals, executives, and tastemakers
- Warm, polished, and confident in both one-on-one and group settings
- Highly organized and proactive - able to track details, follow up diligently, and manage multiple leads and touchpoints
- Proficient in CRM databases
- Effective interpersonal skills and clear communication (internal and external)
- Effective time management and organizational skills
- Passion for wine & hospitality
- Self-starter with a background in sales
- 4–6 years of experience in membership sales, hospitality, luxury brand sales, or private clubs
- 4-year undergrad or equivalent
- Entrepreneurial and adaptable - able to thrive in a fast-moving, hands-on environment
- Kind, generous and humble
Nice To Haves
- Hospitality or Private Club background is preferred
Responsibilities
- Drive new member acquisition through strategic outreach, referrals, partnerships, and direct sales
- Manage and optimize the full membership funnel - from lead generation to onboarding and retention: Identify, recruit, interview, and accept applicants into the club
- Ongoing club communications with applicants as well as new members
- Represent the club at events, tastings, and gatherings - hosting guests and articulating the value of membership
- Collaborate with marketing to develop campaigns, materials, and content that support member growth
- Conduct tours pre-open and post-open
- Coordinate events pre-open and post-open
- Provide membership data to the corporate team on a weekly basis: Track and report on membership KPIs, lead activity, and conversion metrics
- Responsible for keeping membership data current in the CRM as well as communicating membership changes to staff
- Deep knowledge of club operations to provide cross-functional support across departments
- Collaborate with the events and hospitality team to deliver a consistently exceptional member experience
- Continuously seek out new channels, partnerships, and ideas to elevate our visibility and attract the right members
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
