Membership Director

The Perlant•Nashville, TN

3d•Onsite

About The Position

The Perlant is a private social club rooted in wine. We are building a community for our members through shared experiences, exceptional food, wine and hospitality. The Perlant location in Nashville will offer members an all-day space to gather, work, relax, dine and enjoy a world-class collection of wine. The Perlant was designed to offer a light and airy respite for members, serving as the intersection between home and office. Members enjoy access to wine-focused programming, exclusive wine travel, concierge services, a full-service wine bar and private restaurant, special events and more. Our wine program features more than 40 wines by the glass and a library of more than 650 wines by the bottle and growing - working to become the most impressive wine collection in the city.

Requirements

Proven ability to meet or exceed sales goals through relationship-driven selling
Comfortable speaking with high-net-worth individuals, executives, and tastemakers
Warm, polished, and confident in both one-on-one and group settings
Highly organized and proactive - able to track details, follow up diligently, and manage multiple leads and touchpoints
Proficient in CRM databases
Effective interpersonal skills and clear communication (internal and external)
Effective time management and organizational skills
Passion for wine & hospitality
Self-starter with a background in sales
4–6 years of experience in membership sales, hospitality, luxury brand sales, or private clubs
4-year undergrad or equivalent
Entrepreneurial and adaptable - able to thrive in a fast-moving, hands-on environment
Kind, generous and humble

Nice To Haves

Hospitality or Private Club background is preferred

Responsibilities

Drive new member acquisition through strategic outreach, referrals, partnerships, and direct sales
Manage and optimize the full membership funnel - from lead generation to onboarding and retention
Identify, recruit, interview, and accept applicants into the club
Ongoing club communications with applicants as well as new members
Represent the club at events, tastings, and gatherings - hosting guests and articulating the value of membership
Collaborate with marketing to develop campaigns, materials, and content that support member growth
Conduct tours pre-open and post-open
Coordinate events pre-open and post-open
Provide membership data to the corporate team on a weekly basis
Track and report on membership KPIs, lead activity, and conversion metric
Responsible for keeping membership data current in the CRM as well as communicating membership changes to staff
Deep knowledge of club operations to provide cross-functional support across departments
Collaborate with the events and hospitality team to deliver a consistently exceptional member experience
Continuously seek out new channels, partnerships, and ideas to elevate our visibility and attract the right members