Membership Development Specialist

AAA-The Auto Club Group

1d • Hybrid

About The Position

The Membership Development Specialist will support branch locations in Southeastern Michigan. Assist in the implementation and oversight of The Auto Club Group (ACG) membership sales and service delivery in multiple retail locations across assigned area. Play a key role in the delivery of exceptional membership experience. Develop and implement initiatives to drive the attainment of membership revenue, net income and service goals. Ensure in-depth understanding of membership policies and procedures; to include ways we can improve our Net Promoter Scores from our members. Build relationships and interact with membership line of business partners to increase understanding of products and services offered. Keep current on regulatory and industry changes that may influence membership sales and service. Research, identify and communicate innovative ways to effectively onboard and retain more members. Monitor Memberships in Force and membership acquisition progress within the assigned geography. Provide insights and reporting regarding membership acquisition tactics and results to field leaders across all channels. Serve as a liaison with the Membership Product unit to help innovate and build additional membership services and solutions for their assigned geography. As a key owner of membership sales and retention, this role will own the annual planning and scheduling of local community marketing events in their assigned geography and will be responsible for filling the pipeline of events that are adequate to achieve the annual assigned plans for their markets. Maintain connection with field leadership to ensure the attainment of all membership development related to all training, operational and sales deliverables/needs. Provide input and guidance on the dynamics of membership products/services, discount utilization and front-line operational support areas. Provide ad hoc training when necessary. Guide field staff in identifying and cultivating cross-selling opportunities and instilling best in class performance to improve our Convenience Billing (Auto Bill) results. Communicate issues and concerns to assigned field leader to ensure appropriate response. Implement the group membership strategy by cultivating key accounts locally. Prioritize marketing events based on membership acquisition potential. Build relations and networks within assigned geography.

Requirements

• Possession of a valid State Driver’s License
• Currently hold or able attain and maintain appropriate State Property & Casualty licenses within timeframe designated by ACG leadership
• May be required to attain appropriate State Life Sales licenses within timeframe designated by ACG leadership
• High School Diploma or equivalent
• One year providing a high level of customer-focused service to include some or all of the following: Responding to membership billing and coverage questions, Promoting the sale of insurance products and/or travel and membership products, Outbound promotional calls for insurance and/or travel, Computer software applications (Word, Excel, etc.) and Web based operations
• Demonstrating strong interpersonal, and communication skills
• Demonstrating strong sales/marketing and prospecting skills
• Understanding, anticipating and reacting to market changes
• Identifying opportunities for growth and advancement
• Knowledge of: Insurance and/or club products and terminology, Insurance distribution channels, Financial services and/or insurance industries and/or membership products and regulations, Sales techniques and delivery systems
• Techniques used to: Influence and persuade others, Develop and coach employees and others, Motivate and reward a successful sales team
• Ability to: Be action oriented and resilient to ensure completion of initiatives, Influence and persuade others, Coach and assist to successfully meet objectives and goals, Assist in the achievement of membership retention and satisfaction goals, Exceed member expectations, Participate in company approved training program, Effectively communicate with employees in order to share information (i.e., numbers, margins, customer service data, customer defections, quality data, etc.) in a clear and understandable manner

Nice To Haves

• Leadership experience to include: Motivating and developing retail sales and service employees, Developing and managing effective local sales business plans, Review and analyze profit and loss statements
• Branch level management/managing a revenue center
• Knowledge of: Insurance and/or club products, Sales techniques and coaching sales and/or retail personnel

Responsibilities

• Assist in the implementation and oversight of The Auto Club Group (ACG) membership sales and service delivery in multiple retail locations across assigned area.
• Play a key role in the delivery of exceptional membership experience.
• Develop and implement initiatives to drive the attainment of membership revenue, net income and service goals.
• Ensure in-depth understanding of membership policies and procedures; to include ways we can improve our Net Promoter Scores from our members.
• Build relationships and interact with membership line of business partners to increase understanding of products and services offered.
• Keep current on regulatory and industry changes that may influence membership sales and service.
• Research, identify and communicate innovative ways to effectively onboard and retain more members.
• Monitor Memberships in Force and membership acquisition progress within the assigned geography.
• Provide insights and reporting regarding membership acquisition tactics and results to field leaders across all channels.
• Serve as a liaison with the Membership Product unit to help innovate and build additional membership services and solutions for their assigned geography.
• Own the annual planning and scheduling of local community marketing events in their assigned geography and will be responsible for filling the pipeline of events that are adequate to achieve the annual assigned plans for their markets.
• Maintain connection with field leadership to ensure the attainment of all membership development related to all training, operational and sales deliverables/needs.
• Provide input and guidance on the dynamics of membership products/services, discount utilization and front-line operational support areas.
• Provide ad hoc training when necessary.
• Guide field staff in identifying and cultivating cross-selling opportunities and instilling best in class performance to improve our Convenience Billing (Auto Bill) results.
• Communicate issues and concerns to assigned field leader to ensure appropriate response.
• Implement the group membership strategy by cultivating key accounts locally.
• Prioritize marketing events based on membership acquisition potential.
• Build relations and networks within assigned geography.

Benefits

• Medical, dental and vision benefits
• 401k Match
• Paid parental leave and adoption assistance
• Paid Time Off (PTO), company paid holidays, CEO days, and floating holidays
• Paid volunteer day annually
• Tuition assistance program, professional certification reimbursement program and other professional development opportunities
• AAA Membership
• Discounts, perks, and rewards and much more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 1-10 employees