Member Experience Strategist

Travis Credit Union•Vacaville, CA

1d•Hybrid

About The Position

Travis Credit Union’s (TCU) Member Experience Strategist plays a key role in supporting the development and execution of member experience strategies at the credit union. This role focuses on mapping member journeys, conducting research, analyzing feedback, and delivering actionable insights that inform product, service, and operational improvements. By applying analytical rigor and collaborating across departments, the Member Experience Strategist ensures the voice of the member is embedded into decision-making processes. This role contributes to continuous improvement efforts, supports innovative solutioning and tracking of measurable impact on member satisfaction, retention, and digital engagement.

Requirements

Bachelor’s degree in business, marketing, data analytics, human-centered design, or related field; or an advanced degree without experience; or equivalent related work experience.
Minimum of 2 years of related experience.
Proficiency in journey mapping and CX platforms.
Experience conducting member research and supporting analytics initiatives.

Nice To Haves

Proficiency in journey mapping tools (e.g., UXPressia, Lucidchart).
Experience with CX platforms (e.g., Qualtrics, Medallia).
Strong analytical skills; familiarity with Excel, SQL, or data visualization tools.
Advanced skills in MS Office Tools including Excel, PowerPoint, and Word
Excellent written and verbal communication skills.
Ability to synthesize complex data into clear, actionable insights.
Collaborative mindset and ability to work cross-functionally.
Understanding of member-centric design principles, Journey mapping and Service design.

Responsibilities

Maps and optimizes member journeys across channels to identify friction points and improvement opportunities.
Contributes to the development of Member Experience (MX) strategy through research, member personas, documentation, and tool evaluations.
Conducts qualitative and quantitative research, supports segmentation efforts, and assists in usability testing and journey mapping.
Executes journey analytics, supports A/B testing, and assists in modeling efforts by preparing and interpreting data.
Summarizes insights and recommends improvements that align with member needs and business goals.
Collaborates with stakeholders to document business cases and tracks the outcomes of member experience initiatives.
Partners with cross-functional teams to ensure member feedback is integrated into decision-making processes.
Applies analytical rigor to interpret business results using advanced data-driven techniques.
Assists in vendor evaluations and manages day-to-day interactions, ensuring compliance with data privacy standards.
Builds KPI dashboards and presents insights to leadership to support transparency and strategic alignment.
Develops best practices, routines, and innovative solutions to support a stellar member experience.
Supports continuous improvement initiatives across member touchpoints by identifying and sharing actionable insights.