Media Solutions Senior Analyst

Kepler Group • New York, NY

3d • $73,500 - $85,000

About The Position

Napkyn, a Kepler Group company and accredited Google Marketing Platform sales partner, helps brands strengthen digital connections through advertising and data strategy, training, technology design, and campaign management. The Media Solutions Senior Analyst will develop programmatic expertise across Google Marketing Platform tools such as DV360, SA360, and CM360, and help clients activate media across Advanced TV/CTV, audio, video/YouTube, display/native, and SEM, as well as across the wider ad tech ecosystem.

The role combines client service and campaign delivery with an opportunity to help build and scale the business. The analyst will lead one or two clients, support colleagues serving additional clients, and contribute to process development, project management, innovation, and productization. The position involves working with a diverse team of strategists, engineers, data scientists, and marketing experts, and partnering with clients and Google counterparts to deliver effective, data-driven marketing services.

Requirements

• 1–3+ years of full-time digital optimization experience, such as programmatic or DSP media buying.
• Bachelor’s degree or a comparable alternative, plus recognized and relevant certification(s).
• Knowledge of DV360; experience buying PMPs, CTV, YouTube, or other advanced programmatic media is desirable.
• Strong knowledge of CM360.
• Strong analytical skills and comfort with Microsoft Excel or Google Sheets, data analysis, and internet technologies.
• In-depth knowledge of digital marketing technologies and other Google Marketing Platform tools, including Google Analytics and Google Ads/Search Ads 360.
• Previous experience developing executive relationships.
• Understanding of high-level business strategy.
• Ability to explain technical capabilities in terms of business value.
• Eagerness and willingness to learn and teach, without an expectation of deep expertise across every platform and channel on the first day.
• Strong communication and presentation skills.
• Creative problem-solving ability and strong analytical skills.
• Ability to prioritize tasks effectively.
• Excellent business writing and communication skills.
• Self-motivated, energetic, positive, flexible, versatile, and proactive.
• Commitment to professional integrity and Napkyn’s values; comfortable giving and receiving constructive feedback.

Nice To Haves

• Experience buying private marketplaces (PMPs), CTV, YouTube, and other advanced programmatic media.
• Recognized and relevant certifications, as an alternative or complement to a bachelor’s degree.

Responsibilities

• Support the overall team on a day-to-day basis.
• Serve as the primary client point of contact for assigned clients and provide support for other clients as needed.
• Lead one to two client relationships and support team members across four to eight clients.
• Understand clients’ business issues and goals and support successful delivery of marketing and media services.
• Become a trusted point of contact for clients.
• Support client training on Google Marketing Platform tools, including CM360, DV360, and SA360.
• Help senior team leads identify client upsell opportunities across Media and Data Solutions, coordinating with Data Solutions colleagues when needed.
• Support project management and team innovation by identifying process pain points and opportunities to automate and improve.
• Document and create processes and contribute to Napkyn Magic product innovation and new productization or revenue opportunities.
• Support the Media Team with billing and technical troubleshooting.
• Plan and launch campaigns across Google Marketing Platform and refine programmatic and biddable media expertise while broadening optimization expertise across Google’s omni-channel trading platforms and analytics tools.
• Work with Napkyn colleagues to provide high-quality Google support.
• Codify and share best practices across the team.
• Act as a strategic partner to clients and Google counterparts, including product development contacts.

Benefits

• Healthcare, dental, and vision coverage.
• Unlimited paid time off.
• 401(k) contributions.
• $75 per month wellness stipend.
• $100 per month mobile phone stipend.
• $50 per month internet stipend.
• $500 annual learning stipend.
• $2,000 annual tuition stipend.
• One-time $200 new-hire home office equipment stipend.
• Parental leave: 16 weeks for the primary caregiver and 6 weeks for the secondary caregiver.
• Four weeks per year of work-from-anywhere time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior