Media Solutions Senior Analyst

Kepler Group • New York, NY

9d • $73,500 - $85,000 • Remote

About The Position

Napkyn is a fully accredited Google Marketing Platform (GMP) sales partner that helps brands build stronger digital connections with consumers through nimble and strategic engagement models. They provide advertising and data strategy, training, technology design, and hands-on campaign management. As a Kepler Group company, Napkyn leverages Kepler's expertise in strategic, technology-driven marketing to offer world-class Google marketing support. Data and technology have revolutionized how businesses go to market, harvest insights, and drive innovation. Napkyn's team of data scientists, marketing experts, and systems engineers are at the forefront of this revolution, seeking colleagues who are passionate about bringing thoughtful, strategic, technology-driven solutions to leading marketers. Napkyn's offering is built on over 14 years of experience as a thought leader in digital analytics and data-driven marketing, anchored by Google Marketing and Cloud Platforms. Their engagements range from installing and integrating Google Analytics to implementing pervasive data-activation practices and helping brands and agencies leverage the Google Marketing Platform's media capabilities. Their core desire is to fundamentally change how clients harness data to conduct business.

Requirements

• 1-3+ years of full-time digital optimization experience required (e.g. Programmatic/DSP media buying).
• Bachelor’s degree or similar alternative, recognized and relevant certification(s).
• Knowledgeable of DV360, ideally have experience with buying PMPs, CTV, Youtube, and other advanced programmatic knowledge.
• Strong knowledge of CM360.
• Strong analytical skills, and comfort with MS Excel/Google Sheets, data analysis and internet technologies.
• Maintain an in-depth knowledge of digital marketing technologies and other Google Marketing Platform technologies (Google Analytics, Google Ads/Search Ads360).
• Previous experience with executive relationship development.
• Understanding of high-level business strategy.
• Ability to articulate technical capabilities in terms of business value.
• Eagerness and willingness to learn (and teach) across platforms and channels.

Nice To Haves

• Strong communication and presentation skills.
• Proven creative problem-solving approach and strong analytical skills.
• A valued team member, who upholds Napkyn’s values and professional integrity at all times.
• Articulate and confident presenter.
• Ability to effectively prioritize tasks.
• Excellent business writing and communication skills.
• Analytically minded.
• Self-motivated with lots of energy.
• Outgoing, positive thinker.
• Flexible, versatile and proactive.
• Open, honest and direct, comfortable giving and receiving constructive feedback.

Responsibilities

• Support the overall team on a day-to-day basis.
• Serve as primary client point of contact for clients and as support point for other clients when needed.
• Lead 1-2 clients and support team members across 4-8 clients.
• Understand clients’ business issues and goals and ensure successful delivery of marketing/media services.
• Become the trusted “go to person” for clients.
• Support Google Marketing Platform (CM/DV/SA) trainings for clients.
• Help senior team leads identify client upsell opportunities across Media and Data Solutions, working closely with Data Solutions counterparts when necessary.
• Support project management and innovation within the team, identifying process and pain points to automate and improve, as well as new productization/revenue opportunities.
• Engage in process documentation, process creation and innovation, and Napkyn Magic product innovation.
• Support the Media Team with billing and technical troubleshooting.
• Refine programmatic/biddable media expertise while broadening optimization expertise with Google’s omni-channel media trading platforms and analytics tools, actively planning and launching campaigns across GMP.
• Work with Napkyn peers to provide best-in-class Google support.
• Codify and share best practices across the team.
• Act as a strategic partner to clients and to Google counterparts (e.g., product development).

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior