Media Planner

Croud•New York, NY

5h•Hybrid

About The Position

This is an exciting opportunity for an ambitious programmatic expert on the rise to join the Retail Media team in our fast-paced New York office, focusing on activation across the funnel. Croud New York is home to a highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector. As a planning specialist, you’ll excel at turning data - whether it’s on audience behavior or campaign performance - into actionable insights. Ideally, you’ll have experience in working with digital channels, and will have a clear understanding of digital measurement and targeting, and what they mean for the planning and optimization of media campaigns. Alongside that, you’ll be adept at using audience and market insight to direct your planning work, using industry tools to surface data that will help Croud’s clients make informed decisions about their audience, the markets they operate in and their competitors. You’ll also have experience working closely with clients, helping them to solve problems and make smart decisions about how to invest their digital media budgets. You’ll be present at stages of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance. As well as helping our clients plan their campaigns, you’ll be closely involved with monitoring performance in real-time, passing insight back to Croud’s channel experts and helping them to build a holistic view of their campaigns. You’ll help to decipher digital measurement and return on investment, and act as counsel to some of Croud’s biggest and most prestigious clients alongside our dedicated Strategy & Planning team.

Requirements

1.5+ Years of media planning experience
Demonstrable in-depth experience as an Assistant Planner. We’re open to candidates from media or digital planning backgrounds, or who currently work in strategy roles
Experience of campaign planning that has driven demonstrable results for clients
Experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multitask, and work well under tight deadlines in a fast-paced environment
Demonstrate ability to learn new proprietary software and processes quickly and proficiently
Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
All the essentials: Excel/Google Sheets, Powerpoint/Google Slides

Nice To Haves

Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E-marketer

Responsibilities

Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
Develop media strategy and recommendations under Senior Media Planner guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Define audiences through segmentation and personas for clients through various planning tools at your disposal
Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
Prepare flowcharts and budgets for media plan development and maintenance
Oversee measurement and testing strategy across channels, driving constant improvements in performance
Review and verify media buys to ensure proper execution
Meet with vendor community to analyze value and applicability of media channels for client media plan
Oversee various audience, market intelligence projects, ensuring that work is insightful and actionable
Drive revenue for Croud through existing account growth and contribution to business development
Complex marketing problem solving; turning solutions into strategies or new products to present back to clients