Media Planner

Comcast

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.

Requirements

Analytical Thinking
Campaign Development
Collaboration
Critical Thinking
Media Planning
Prioritization
Time Management
2-5 Years Relevant Work Experience

Responsibilities

Creates proposals across different media platforms adhering to all rate cards such as: Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1 Guides.
Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
Advises upon pre-empt notices, overall reporting, and other related inventory information.
Proactively develops alternative recommendations when client inventory/specification requirements cannot be met.
Applies previous campaign learnings to consistently improve schedule building over time.
Demonstrates an expertise in our systems and tools (inventory, rate generation, Strata, etc.), and provides feedback for areas of potential improvement.
Works with other departments as necessary to achieve these improvements.
Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
Consistently exercises independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.