Media Planner

WPP Media • Toronto, ON

17d • Hybrid

About The Position

As a Media Planner, you will support the development and execution of integrated media plans across assigned film titles. You will play a key role in campaign planning, data analysis, and execution, while collaborating with internal teams and external partners to deliver accurate, insight-driven media strategies. This role offers the opportunity to grow within a fast-paced agency environment and contribute directly to client success.
The Media Planner provides support to senior team members, contributes to overall client service requirements, and assists in the development, execution, and maintenance of media plans.

Requirements

• Strong analytical skills with the ability to interpret data and generate actionable insights
• High attention to detail, particularly in managing data and planning documents
• Strong organizational and time management skills in a fast-paced environment
• Excellent verbal and written communication skills
• Collaborative team player with strong interpersonal skills
• Ability to manage multiple priorities and meet tight deadlines
• Foundational understanding of media planning concepts and metrics
• Proficiency in Microsoft Excel and media planning tools
• Proactive mindset with a willingness to learn and grow
• 1–3 years of experience in media planning, buying, or a related field

Nice To Haves

• Post-secondary degree in Advertising, Marketing, Communications, or a related discipline is an asset

Responsibilities

• Support the development and execution of holistic media plans aligned with client strategy
• Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party, syndicated, and platform data to inform audience insights and recommendations
• Assist in campaign planning activities across all assigned titles
• Create, maintain, and update media plan documents, ensuring accuracy across formulas, data, and links
• Conduct quality assurance checks across digital and OOH plans, including validation of “weeklies”
• Prepare client-ready materials, including plan updates and supporting documentation
• Capture detailed notes during internal and client meetings and distribute key takeaways in a timely manner
• Identify and communicate implications of plan changes to senior stakeholders
• Assist in the development of strategic POVs and planning recommendations
• Apply knowledge of media fundamentals including SOV, Reach, Frequency, and CPM
• Build and maintain relationships with media vendors and partners to support planning initiatives
• Support client communications across email and phone as required
• Collaborate with cross-functional teams to resolve campaign issues, support trafficking, and assist with billing and invoice reconciliation
• Stay current on media trends and proactively share insights with internal teams
• Support the onboarding and training of Assistant Planners

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees