Media Planner

CACI•Tampa, FL

2d•Remote

About The Position

Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats. Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success. This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation's defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.

Requirements

Bachelor's degree in Communications, Marketing, Journalism, Strategic Communications, Public Relations, Digital Media, or a related field.
Minimum of 3+ or 5+ years of experience supporting media planning, strategic communications, influence operations, advertising, public affairs, or related disciplines.
Demonstrated experience developing multi-channel media strategies and audience engagement plans.
Experience conducting audience analysis, media assessments, and platform evaluations to support communication objectives.

Responsibilities

Develop media plans that align PSYOP, OIE, and influence objectives with target audience behaviors, communication channels, and operational priorities.
Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and message effectiveness.
Conduct audience and media consumption analysis to determine optimal communication channels, timing, and delivery methods.
Coordinate with content, creative, cultural, and distribution teams to ensure media strategies support approved narratives and desired behavioral outcomes.
Develop channel selection, placement, and dissemination recommendations based on audience segmentation and operational objectives.
Monitor media performance, audience engagement, and platform analytics to evaluate effectiveness and optimize campaign execution.
Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences.
Support campaign planning by integrating media strategies into operational approaches, communication plans, and influence activities.
Assess emerging media trends, technologies, and platform capabilities to identify opportunities for enhanced audience engagement.
Provide media strategy recommendations to leadership and operational planners to improve reach, resonance, and operational effectiveness.