Media Executive (Asso) - Wlbt

Gray Media•Jackson, MS

About The Position

WLBT is seeking a Multimedia Executive to represent WLBT and WDBD in the Jackson, Mississippi area. The role identifies and reaches prospective clients who can benefit from the stations’ television and digital solutions, then serves as a marketing consultant to help clients define and achieve business objectives. The position develops and maintains relationships with agency and client decision-makers, presents the stations’ capabilities, manages sales communications and negotiations, tracks prospects in a CRM, and meets sales expectations.

Requirements

Strategic, consultative selling experience and a proven ability to navigate large, complex deals.
Experience creating presentations.
Expert negotiation skills and experience with sales deals.
Excellent organizational and project-management skills, including the ability to multitask, prioritize, manage time, and maintain accuracy and attention to detail.
Strong verbal and written communication skills and the ability to communicate effectively in individual and group settings.
Results-driven approach, ownership of situations, and appropriate steps to achieve goals.
Ability to deliver timely, accurate work and demonstrate reliable follow-up and follow-through.
Ability to build supportive, constructive relationships within and outside the organization.
Must meet Gray Television driving requirements and hold a valid driver’s license.
Proven success in strategic, consultative sales; media or marketing experience is preferred.
Creative approach to storytelling and business development.
Excellent communication and presentation skills.
Strong organization, time management, and follow-through.
Results-driven mindset and team-oriented spirit.

Nice To Haves

Strategic, consultative sales success in media or marketing.

Responsibilities

Cultivate, develop, and maintain relationships with key decision-makers at agencies and clients in Jackson and surrounding areas.
Use marketing and sales collateral, visual presentations, research reports, and sales-support data to explain the organization’s capabilities to prospective clients.
Manage the sales communication and negotiation process and provide management with accurate forecasts and status updates.
Manage prospects in the CRM.
Meet and exceed monthly, quarterly, and annual sales expectations.
Represent WLBT and WDBD and advise clients on television and digital marketing solutions to help achieve their business objectives.