MEDIA EXECUTIVE (ASSO) - WLBT
About The Position
WLBT is seeking a Multimedia Executive to represent WLBT and WDBD in Jackson and surrounding areas. The position identifies and reaches prospective clients who can benefit from the stations’ television and digital solutions, then serves as a marketing consultant to help clients define and achieve their business objectives. The role develops and maintains relationships with agency and client decision-makers, presents the stations’ capabilities using marketing collateral and research, and manages sales communications and negotiations. The executive also maintains prospect information in the CRM, provides accurate forecasts to management, and works to meet or exceed sales expectations.
Requirements
- Strategic, consultative selling experience, with a proven ability to navigate large and complex deals.
- Proven experience creating presentations.
- Expert negotiation skills and experience with sales deals.
- Excellent organizational and project management skills, including the ability to multitask, prioritize, manage time effectively, and ensure accuracy through attention to detail.
- Strong verbal and written communication skills, including the ability to communicate effectively in individual and group settings.
- Results-driven approach, ownership of situations, and appropriate action to achieve goals.
- Ability to deliver timely, accurate work and demonstrate effective follow-up and follow-through.
- Ability to build supportive and constructive relationships within and outside the organization.
- Must meet Gray Television driving requirements and have a valid driver’s license.
Nice To Haves
- Strategic, consultative sales success, ideally in media or marketing.
- A creative approach to storytelling and business development.
- Excellent communication and presentation skills.
Responsibilities
- Cultivate, develop, and maintain relationships with key decision-makers at agencies and clients in Jackson and surrounding areas.
- Use marketing and sales collateral, visual presentations, research reports, and sales support data to explain the company’s capabilities to prospective clients.
- Manage sales communications and negotiations.
- Keep management informed of sales status by providing accurate forecasts.
- Manage prospects in the CRM.
- Meet and exceed monthly, quarterly, and annual sales expectations.
- Consult with clients to help define and achieve their business objectives.
Benefits
- Base salary and performance bonuses.
- Health, dental, vision, life, and disability benefits.
- Paid vacation and holidays.
- 401(k) with competitive company match.
- Continuous training and growth opportunities.
- Work-life balance.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
