Media Executive (Sr) - Wdbj

Gray Media • Roanoke, VA

1d • Onsite

About The Position

WDBJ7, the #1 TV station in the market, is searching for a motivated Senior Media Executive to join our team in Roanoke, VA. The Senior Media Executive is responsible for driving revenue growth by selling integrated media solutions across linear, streaming/CTV, and digital platforms. This role manages a full sales cycle from prospecting new business and needs analysis through proposal, close, and post-campaign optimization while building long-term client and agency relationships.

Requirements

• 3+ years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech) is preferred.
• Proven ability to meet/exceed revenue goals with strong prospecting and closing skills.
• Working knowledge of digital ad products and metrics (e.g., impressions, CPM/CPC, CTR, conversion, viewability).
• Experience selling one or more of: CTV/OTT, digital video, programmatic, paid social, display, and sponsorships.
• Strong presentation and consultative selling skills; able to translate business goals into media strategy.
• Strong ability to work collaboratively with the sales team and cross-functional departments (marketing/creative, digital ops, traffic, finance, research) to develop proposals, executive campaigns accurately, and deliver client results.
• Proficiency with CRM tools (Matrix or similar) and Microsoft Office/Google Workspace.
• Must hold a valid driver's license, a clean driving record, and be insurable.

Nice To Haves

• Existing local/regional advertiser and/or agency relationships.
• Familiarity with audience measurement and analytics (Nielsen, ComScore, GA4, ad platform reporting).
• Experience with Wide Orbit Traffic and WOMS.
• Experience building multi-platform packages and custom sponsorships.

Responsibilities

• Prospect, pitch, and close new business across media + digital advertising solutions.
• Grow existing accounts through strategic planning, upsell/cross-sell, and quarterly business reviews.
• Build integrated proposals (e.g., broadcast + OTT/CTV + display/video + social + sponsorships) aligned to client KPIs.
• Partner with internal teams (traffic, digital ops, marketing/creative, research) to launch and optimize campaigns.
• Track pipeline activity, forecasting, and reporting in CRM; maintain accurate documentation and pacing.
• Present campaign performance insights and recommendations; use data to improve outcomes and renewals.
• Stay current on market/competitive trends and educate clients on new products and best practices.
• Develop and cultivate new direct business by identifying, prospecting, and converting new advertiser relationships through outbound outreach, networking, referrals, and community/industry involvement.
• Build and maintain an active pipeline of direct local/regional SMB and mid-market accounts, scheduling ongoing discovery meetings and presentations to drive consistent new revenue.

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Prohibition of any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees