MEDIA EXECUTIVE (SR) - WDBJ
About The Position
Gray Media, formally known as Gray Television, Inc., is a multimedia company headquartered in Atlanta, Georgia. It is the nation's largest owner of top-rated local television stations and digital assets, serving 113 television markets and reaching approximately 36 percent of US television households. The company's portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets. Gray also owns Gray Digital Media, a full-service digital agency, and additional media properties such as video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.WDBJ7, WZBJ24, and WDBJ7.com are a Gray-owned dominant CBS-affiliated media powerhouse located in Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, exceeding competitors in the Roanoke/Lynchburg market. For 70 years, WDBJ7 has been the number one station of choice for viewers in the region.WDBJ7, the #1 TV station in the market, is seeking a motivated Senior Media Executive to join its team in Roanoke, VA. This role is responsible for driving revenue growth by selling integrated media solutions across linear, streaming/CTV, and digital platforms. The Senior Media Executive will manage the full sales cycle, from prospecting new business and conducting needs analysis through proposal development, closing deals, and post-campaign optimization, while also building long-term client and agency relationships.
Requirements
- 3+ years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech) is preferred.
- Proven ability to meet/exceed revenue goals with strong prospecting and closing skills.
- Working knowledge of digital ad products and metrics (e.g., impressions, CPM/CPC, CTR, conversion, viewability).
- Experience selling one or more of: CTV/OTT, digital video, programmatic, paid social, display, and sponsorships.
- Strong presentation and consultative selling skills; able to translate business goals into media strategy.
- Strong ability to work collaboratively with the sales team and cross-functional departments (marketing/creative, digital ops, traffic, finance, research) to develop proposals, executive campaigns accurantely, and deliver client results.
- Proficiency with CRM tools (Matrix or similar) and Microsoft Office/Google Workspace.
- Must hold a valid driver's license, a clean driving record, and be insurable.
Nice To Haves
- Existing local/regional advertiser and/or agency relationships.
- Familiarity with audience measurement and analytics (Nielsen, ComScore, GA4, ad platform reporting).
- Experience with Wide Orbit Traffic and WOMS.
- Experience building multi-platform packages and custom sponsorships.
Responsibilities
- Prospect, pitch, and close new business across media + digital advertising solutions.
- Grow existing accounts through strategic planning, upsell/cross-sell, and quarterly business reviews.
- Build integrated proposals (e.g., broadcast + OTT/CTV + display/video + social + sponsorships) aligned to client KPIs.
- Partner with internal teams (traffic, digital ops, marketing/creative, research) to launch and optimize campaigns.
- Track pipeline activity, forecasting, and reporting in CRM; maintain accurate documentation and pacing.
- Present campaign performance insights and recommendations; use data to improve outcomes and renewals.
- Stay current on market/competitive trends and educate clients on new products and best practices.
- Develop and cultivate new direct business by identifying, prospecting, and converting new advertiser relationships through outbound outreach, networking, referrals, and community/industry involvement.
- Build and maintain an active pipeline of direct local/regional SMB and mid-market accounts, scheduling ongoing discovery meetings and presentations to drive consistent new revenue.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
11-50 employees
