Media Executive - Wis

Gray Media • Columbia, SC

1d

About The Position

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WIS: WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. As the top-rated broadcast television station serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture built upon decades of market leadership. WIS is currently recognized as the South Carolina Broadcasters Association's Station of the Year, and has won the award a record 17 times. WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and has more than 70 Emmy nominations in the last 5 years. Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor. WIS produces more than 60 hours of live, local broadcast programming per week, as well as original content for multiple digital platforms. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size. Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina Statehouse. Our community combines affordable quality of living with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, or so much more. The Midlands' most effective advertising team is growing to meet South Carolina's demand for top-notch marketing services. We drive results and grow revenue for our clients using the most effective advertising medium in history and the latest digital technology. Connecting ready buyers with quality products and services, we deploy tactics, track real-time consumer behavior, and optimize strategies to influence purchase decisions. If you are driven, creative, and analytical, and believe your income should never have a limit, apply here.

Requirements

• 3-5 years of sales experience.
• Proven track record of negotiating and developing business in broadcast sales and digital sales.

Responsibilities

• Provide local and regional businesses with cutting-edge marketing solutions to increase market share, drive revenue, build brands, and reduce wasted marketing dollars.
• Utilize research on consumer behavior to effectively connect quality businesses with ready buyers.
• Serve, educate, and strengthen the business community with leadership in an ever-evolving industry.
• Challenge yourself professionally and personally to grow, build confidence, gain independence, and generate personal income equivalent to the value you bring

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees