Media Director - Digital focus

Serino Coyne•New York, NY

8h•Onsite

About The Position

Serino Coyne LLC, a dynamic mid-sized full-service Advertising and Marketing Agency specializing in theatre and entertainment-related accounts, is seeking a MEDIA DIRECTOR to serve as an account and team lead within the media department. This role will oversee digital media campaign management and strategy across paid search, paid social, display, digital audio, and digital video for a variety of entertainment-based accounts. The work will encompass strategy, planning, client service, negotiating, buying, tracking, reporting, optimizing, and billing. The Media Director will lead client communications with the Account Management team and manage media planners, buyers, and assistants.

Requirements

6+ years of experience in a relevant field.
Bachelor's degree or higher.
Expertise in GA4, Google Ads, Meta Ads.
Expertise in all Microsoft Office applications.
Strong analytical and mathematical skills.
Ability to find and tell stories from paid media results.
Strong presentation skills – ability to engage and present effectively in a client room.
Strong interpersonal skills; able to build positive working relationships with clients, colleagues, and vendors.
Ability to lead client relationships.
Experience managing 1-2 junior-level employees.
Excellent written/verbal communication.
Detail-oriented with strong organizational skills.
Ability to prioritize and be nimble.
Ability to thrive in a fast-paced workplace.

Nice To Haves

Additional paid social platforms a plus.
Interest in performing arts and live entertainment a plus.

Responsibilities

Strategize, create, lead, and oversee innovative and impactful digital media plans.
Ensure campaigns are continuously optimized and running efficiently.
Provide insights and optimizations for weekly or biweekly client reports.
Provide overall digital expertise for the agency as a whole and act as a thought leader for client initiatives.
Serve as a key member of the new business team.
Work with the Insights team on revamping the agency reporting structure.
Manage paid search campaigns through Google Ads with the help of assistant planners.
Devise paid social strategy and implement in partnership with social teams and assistant planners.
Communicate with clients effectively via email and in person, serving as the media/client lead for a select client list.
Present media plans, digital media reports, and industry information to clients and account teams.
Liaise and build relationships with current and new media outlets to ensure competitive rates and ad placements.
Provide internal teams with new and innovative online media opportunities on an ongoing basis.
Represent the agency professionally to all external media partners and clients.
Ensure accurate client billing and vendor payments.
Utilize functional knowledge of the online trafficking process through CM360.
Apply functional knowledge of all online and offline media forms.
Work with the entirety of the media and account teams to ensure steady workflow and deliverables.