Director of Digital Media, Football

University of Southern CaliforniaLos Angeles, CA
Onsite

About The Position

The University of Southern California (USC) is seeking a Director of Digital Media, Football to join its staff. This role focuses on social media management, photography, and graphic design, aligning social media strategy with brand campaigns and program direction across platforms like X, Instagram, Facebook, YouTube, and TikTok. The position reports to the Executive Creative Director, Art and Brand, and collaborates with the USC Football Full-Time staff on campus. The ideal candidate will be adept at identifying trends, possess elite photography and design skills, and have professional experience managing social media in sports. Knowledge of higher education and the needs of college athletes is preferred. This role requires a commitment to non-discrimination and equal opportunity.

Requirements

  • Bachelors Degree.
  • Combined experience/education as substitute for minimum education.
  • 3 years of related experience.
  • Advanced skills in graphic design.
  • Advanced skills photography and photo editing.
  • Experience tending to social media platforms.
  • Advanced skills in Adobe Creative Cloud (Photoshop, Lightroom, Illustrator).
  • Experience with videography, motion design, video editing.
  • Organizational skills and attention to detail in regard to content editing and distribution.
  • Demonstrated verbal and written communication skills.
  • Thorough knowledge of marketing and business management.
  • Knowledge of the principles, practices, concepts and methodology of marketing.

Nice To Haves

  • Knowledge of and experience working in higher education preferred.
  • Understanding of the unique culture and needs of college athletes preferred.
  • Experience working in higher education and/or a sports related field ideal.
  • Master’s Degree.
  • 3 years of relatable experience.

Responsibilities

  • Administers day-to-day marketing operations for university unit or department.
  • Participates in development of marketing and sales goals, objectives, plans and strategies.
  • Assists in determining target markets.
  • Develops, produces and distributes publications and other promotional materials for department marketing and public relations purposes.
  • Collaborates with faculty, staff or clients on marketing, strategic issues and ways to position or portray progress, services, goods or services within university and/or to the general public through publications or other promotional materials.
  • Coordinates appropriate use of university and/or department logos, emblems and indicia.
  • Establishes and maintains contacts with internal and external marketing professionals and vendors such as artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts.
  • Analyzes and evaluates research, current market conditions and trends to assist in determining development and direction of marketing plans and projects.
  • Administers department marketing calendar, as assigned.
  • Monitors schedules, production and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
  • Provides leadership and guidance to staff, student workers, volunteers, outside consultants and/or other constituencies, as assigned.
  • Produce graphic design projects for internal/external and recruiting.
  • Utilize creativity and originality, from conceptualization to final product.
  • Photograph USC Football team and tend to photo sharing platform via Photo Shelter and Greenly.
  • Photograph USC Football recruits and external events.
  • Assist in social media and creative ideation for internal/external and recruiting.
  • Assist in management of select student interns on the basis of photography and graphic design.
  • Assist with videography / editing.
  • Performs other related duties as assigned or requested.

Benefits

  • USC offers a competitive salary range of $82,000 - $95,000 annually.
  • Consideration of factors such as scope and responsibilities, candidate's work experience, education/training, key skills, internal peer alignment, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations when extending an offer.
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