Media Buying Team Lead

Advantage HQ•,

82d•$40,000 - $90,000•Remote

About The Position

Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands. We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system. Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth. We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle. As our client portfolio and media organization grow, we need strong leaders who can help our Media Buying teams operate at a consistently high level. The Media Buying Team Lead is the first layer of leadership within our media organization. You will lead a team of Media Buyers and Media Analysts, help them solve complex performance challenges, maintain high execution standards, and create the structure they need to do their best work. This is a hands-on leadership role. You should have strong paid media expertise and still be close enough to campaign performance to coach your team effectively.

Requirements

5+ years of experience in paid media, performance marketing, or a related field
Strong e-commerce media buying experience
Experience with Meta, Google, TikTok, or other major paid media platforms
Experience managing meaningful advertising budgets
Experience mentoring, coaching, or leading media professionals
Strong understanding of performance metrics, testing, optimization, and funnel performance
Strong communication and analytical skills
Experience working with multiple clients or brands
You are an experienced paid media professional who has started taking responsibility for other people's performance.
You understand e-commerce media deeply enough to challenge campaign strategy, interpret performance data, and coach others through difficult decisions.
You are organized, direct, and comfortable holding people accountable. You do not need to personally solve every problem. You know how to help other people become better problem solvers.
You care about both performance and people.

Responsibilities

Lead and develop the team: Manage a team of Media Buyers and Media Analysts, providing regular coaching, feedback, and performance support. Understand the strengths and development areas of each team member and help them become more capable and independent operators.
Maintain execution quality: Review campaign performance, account health, testing activity, and execution quality across your team's portfolio. Identify problems early, challenge weak decisions, and ensure the team follows the standards required to deliver strong client outcomes.
Solve complex media problems: Act as an escalation point when Media Buyers encounter difficult performance or account challenges. Help the team diagnose problems, determine the right course of action, and learn from the situation rather than simply providing the answer.
Improve team workflows: Identify recurring execution issues and work with leadership to improve processes, documentation, and team routines. Help create a more consistent way of working across accounts without introducing unnecessary bureaucracy.
Build the next generation of media talent: Support onboarding and training for new Media Buyers and Analysts and help identify high-potential team members who can take on greater responsibility.