Media Buyer - 1 FT

Saskatchewan Indian Gaming AuthoritySaskatoon, SK
CA$69,900 - CA$98,600Onsite

About The Position

Reporting to the Manager of Digital Marketing, this position is responsible for overseeing all traditional advertising efforts for SIGA Casinos, ensuring strategic and consistent media placements across billboards, print, television, radio, and signage. This role will enhance brand visibility and drive traffic to SIGA casinos by managing media relations and negotiating optimal media buys, aligning with SIGA’s marketing strategy and budget. Additionally, the Media Buyer will analyze campaign performance, make data-driven adjustments, and ensure the most effective use of resources to achieve maximum return on investment (ROI), ensuring the right message reaches the target audience at the right time.

Requirements

  • At least 19 years of age
  • Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
  • Legally entitled to work in Canada

Responsibilities

  • Overseeing all traditional advertising efforts for SIGA Casinos
  • Ensuring strategic and consistent media placements across billboards, print, television, radio, and signage
  • Enhancing brand visibility and driving traffic to SIGA casinos
  • Managing media relations
  • Negotiating optimal media buys, aligning with SIGA’s marketing strategy and budget
  • Analyzing campaign performance
  • Making data-driven adjustments
  • Ensuring the most effective use of resources to achieve maximum return on investment (ROI)

Benefits

  • Opportunities for learning, growth and advancement throughout the company
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