Restural - Media Buyer

JobRack

4d•$3,000 - $4,000•Remote

About The Position

We're a direct-response e-commerce brand in the health and wellness sector, driven by performance marketing. Meta advertising and email marketing via Klaviyo are central to our operations. We produce a high volume of video and static creatives, continuously testing and optimizing based on performance. With an in-house creative team and external agency support, our approach is data-driven, focusing on understanding customer response to different messages, angles, and formats. We seek an individual to translate performance data into clear insights for future ad production. This role involves managing the daily execution of Meta advertising, analyzing creative performance to understand success factors, and identifying successful angles, formats, and creative patterns. The primary goal is to find someone who understands creative performance and can articulate why certain ads succeed while others do not.

Requirements

Strong experience with Meta/Facebook advertising
Proven ability to analyse creative performance, not simply manage campaign setup
A strong understanding of what makes paid social creatives effective
Experience tracking, documenting, and interpreting ad performance data
Ability to identify winning creative angles, concepts, hooks, and formats
Experience working with video and static advertising
Strong spreadsheet and reporting skills
Clear written and verbal communication skills
Ability to work independently and collaborate with a wider creative team

Nice To Haves

Previous experience within the health and wellness industry
Experience analysing both long-form and short-form video ads
Strong creative strategy experience
Experience working with a high volume of creative assets
Experience collaborating with both internal creative teams and external agencies
Ability to contribute directly to creative concepts and strategy

Responsibilities

Upload and launch ads across Meta/Facebook
Coordinate creative outputs received from the internal team and external agency
Monitor ad performance daily and maintain accurate performance tracking sheets
Document and categorise every ad by angle, format, concept, and outcome
Analyse why individual creatives succeed or underperform
Identify trends across long-form videos, short-form videos, and static ads
Create a fast feedback loop between performance data and the creative team
Share findings and recommendations during a weekly creative team meeting
Collaborate closely with the Operations Manager, two Creative Strategists, and the external agency
Support creative strategy and contribute ideas based on performance insights