Media Analyst - B2B
About The Position
Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Principal Purpose of Position: Completing analysis and presenting results in a clear manner Interpret and analyze complex data sets to identify trends and patterns Processing, cleansing, and verifying the integrity of data used for analysis Assisting account managers and central marketing team with understanding reports and data sets Enhancing data collection procedures to include information that is relevant for enhancing current analytics and reporting systems Data mining using state-of-the-art methods Enhancing existing data sets with third party sources of information when needed Work with management to prioritize business and information needs Locate and define new process improvement opportunities
Requirements
- Four year college degree or demonstrated equivalent experience in data science, mathematics, statistics, or computer science
- 3-5 years of analytics or data science experience.
- Advanced knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, etc)
- Experience in data visualization tools
- Good applied statistics skills, such as distributions, statistical testing, regression, etc.
- Data-oriented personality
- Strong presentation skills
- Ability to interact and work with employees at all levels in the organization including business units and management
- Strong verbal and written communication skills
- Ability to explain complex concepts to non-specialists
- Problem solving skills
- Analytical skills
- Good cultural fit at Holman
Nice To Haves
- Automotive or marketing experience a plus.
Responsibilities
- Responsible for analyzing analytic dashboards/platforms and proactively making recommendations for the business unit.
- Identifying trends and patterns provided by data sets in marketing technologies
- Enhance and optimize reporting and analytics support for Holman businesses
- Work closely with IT to ensure data integrity for all marketing reporting
- Enrich the conversations that marketing account managers have with leaderships teams.
Benefits
- Health Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Flexible Spending and Health Savings Accounts
- Employee Assistance Program
- 401(k) plan with Company Match
- Paid Time Off (PTO)
- Paid Holidays, Bereavement, and Jury Duty
- Paid Pregnancy/Parental leave
- Paid Military Leave
- Tuition Reimbursement
- Paid sick leave benefit that meets the mandated requirements (for part-time and temporary employees in specific geographic areas)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
