Media Analyst

Gupta Media•Boston, MA

1d•$70,000 - $85,000•Onsite

About The Position

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women’s Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism). If you are skilled in digital media planning, buying and reporting, and managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. As an Analyst on our Media team, you will be expected to excel in the following areas: Campaign Management Plan, build, and optimize campaigns across digital platforms like Meta Ads, Google Ads, Amazon Ads, and Reddit. You should be well-versed in all of these; Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google; Multi-tasking across multiple platforms and projects. Client Communication Communicating with clients via Zoom, phone, and email on a daily basis Analyze campaign performance, share key insights, and make recommendations for optimization Internal Provide insights to help impact and improve team strategy Stay current on trends in digital marketing, best practices, and emerging products and platforms Involvement in the training and mentoring of new hires and junior staff

Requirements

Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
2+ years of experience in Digital Marketing
Advanced knowledge of Google Ads (Search, Display, Shopping), Meta Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
Analytical expertise
Ability to multitask and prioritize workload across multiple projects
High level of enthusiasm and professionalism
Curiosity
Candidates must be authorized to work in the US for at least 3 years.

Responsibilities

Plan, build, and optimize campaigns across digital platforms like Meta Ads, Google Ads, Amazon Ads, and Reddit.
Reporting on campaign performance using platforms like Google Analytics and creating custom data models in Excel/Google.
Multi-tasking across multiple platforms and projects.
Communicating with clients via Zoom, phone, and email on a daily basis.
Analyze campaign performance, share key insights, and make recommendations for optimization.
Provide insights to help impact and improve team strategy.
Stay current on trends in digital marketing, best practices, and emerging products and platforms.
Involvement in the training and mentoring of new hires and junior staff.