Senior Media Analyst

Gupta Media•Boston, MA

2d•Onsite

About The Position

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women’s Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism). We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired. We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.

Requirements

Bachelor’s degree or higher
3+ years of experience in managing ROI-focused digital media campaigns
Advanced knowledge of Meta Ads and Google Ads is required
Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements
Ability to multitask and prioritize workload across multiple projects
High level of enthusiasm and professionalism
Curiosity – An important trait in every role on every team within our organization.
Candidates must be authorized to work in the US for at least 3 years.

Nice To Haves

Experience in leading results-driven e-commerce and lead generation programs is highly desired.
understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel
experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred
experience in e-commerce and lead generation is an added plus

Responsibilities

Plan, build, and optimize campaigns across digital platforms like Meta Ads and Google Ads
Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly.
Building strong client relationships through effective communications and insights, leading client presentations.
Stay current on trends in digital marketing and sharing best practices, emerging products and platforms
Internally provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff.