Media & Advertising Director (Hybrid)

American Family Insurance•Madison, WI

17h•$131,000 - $220,000•Hybrid

About The Position

As a client-side brand leader reporting to VP of Marketing, you will drive business growth by shaping and leading a high-impact brand, advertising, and media strategy. You will bring strong P&L acumen and general management capability to prioritize investments, set performance expectations, and deliver measurable results. With deep expertise in brand marketing and agency leadership, you will own the development and execution of large-scale, integrated campaigns across media and creative—from the client side—setting strategic direction beyond agency oversight. You will partner with enterprise leaders to align and integrate brand, advertising, and media strategies that strengthen the position of American Family Insurance. This role operates as an enterprise-level orchestrator, accountable for aligning cross-functional stakeholders and external partners to deliver cohesive, business-driven outcomes.

Requirements

Demonstrated effective leadership skills with experience mentoring and developing a team.
Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.
Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.
Demonstrated ability to be a strategic and collaborative leader.
Demonstrated ability to lead through ambiguity.
Demonstrated experience in leading large, cross functional, complex projects.
Solid knowledge and understanding of both offline and digital media platforms.
Solid knowledge and understanding of the business issues of the insurance industry and of the organization.

Responsibilities

Drive brand awareness through ownership of brand strategy and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.
Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.
Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
Oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
Develop and presents key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and executes those plans to drive measurable business impact across a variety of channels.
Accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated team on day-to-day budget management.
Use post-campaign analysis and relentless testing to refine plans and exceed targets.
Foster a collaborative, performance driven work environment based on trust, transparency and inclusion as well as lead with influence and expertise by contributing to the division leadership team.
Proven experience managing agency partners and overseeing the creative development process.
Demonstrated experience, consulting, influencing, and negotiating to guide strategic business decisions across all levels of management.
Ability to think creatively and innovatively, with strong analytical skills to forecast and identify trends and challenges.
Excellent written and verbal communication skills, with the ability to articulate a clear and compelling brand vision.
Demonstrated project management and organization skills delivering on commitments and experience managing effective digital and social media platforms.