Advertising & Analytics Strategist (paid media) - Hybrid

Mission Media•Baltimore, MD

3d•Hybrid

About The Position

Mission is an award-winning brand marketing and advertising agency that thrives on a unique blend of passion, strategic thinking, and hard-earned intuition. We don’t just graze the surface; we dive deep into your ecosystem to navigate complex business challenges and champion your brand through every stage of its lifecycle. Our commitment is to maximize your impact and drive long-term success through creative and strategic brilliance. As an Advertising & Analytics Strategist, you are the architect of high-performance omni-channel ecosystems that bridge the gap between creative storytelling and measurable growth. You will lead the strategy and execution of integrated media plans, moving seamlessly between digital performance and traditional brand awareness. This role is built for a data-driven specialist who sees the human story behind the analytics and knows exactly how to pivot to keep a brand ahead of the curve.

Requirements

3+ years in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social (including TikTok), video, and traditional advertising.
Proven ability to translate high-level client goals into cohesive, results-oriented paid media strategies.
Excellent research and analytical skills with a knack for identifying trends within complex datasets.
Google Ads Certified (including Search, Display, Video, Shopping, and Measurement).
Professional experience in Google Analytics and Google Tag Manager for tracking and attribution.

Nice To Haves

Agency-side experience working with a diverse portfolio of B2B and B2C clients.
Google Analytics Certified (preferred).
Microsoft Advertising Certified (preferred).
Familiarity with media buying software (e.g., Strata, Advantage, or Mediaocean).

Responsibilities

Develop and execute comprehensive media plans that blend traditional channels (TV, Radio, OOH) with digital tactics to meet client KPIs and maximize reach.
Design, launch, and relentlessly optimize multi-channel digital campaigns across Google, Microsoft, Meta, and other social channels, ensuring budgets are maximized for impact and conversions.
Build and manage automated Looker Studio dashboards that blend data from multiple sources (Social, Search, GA, Programmatic, etc.) to provide a holistic view of campaign performance.
Negotiate, purchase, and monitor traditional media placements, managing the full lifecycle from initial RFP to post-buy analysis and reconciliation.
Own the SEM and SEO strategy from keyword research to technical implementation, ensuring our clients dominate high-intent search and AI-driven discovery.
Convert complex data into compelling, client-ready "topline" updates that provide actionable insights rather than just raw numbers.
Constantly audit and refine the digital user journey from ad copy to landing pages to remove friction and increase performance.