Advertising Director

Hearst•Midland, TX

11h•Onsite

About The Position

The Midland Reporter-Telegram, part of Hearst Community Media group, is seeking a high-impact Advertising Director to lead local advertising operations and serve as the face of the organization in the Midland, TX community. This in-office leadership role functions similarly to a General Manager, with responsibility for driving print and digital revenue, managing sales teams (2 local, 1 remote), and fostering deep relationships across the business community. The ideal candidate is a hands-on coach with a strong background in advertising and marketing, proven success in community involvement, and the ability to lead by example—attending civic events, engaging with local organizations, and representing the publication with professionalism and purpose. You’ll work closely with editorial leadership and senior management to align sales goals with broader business objectives, ensuring that our advertising strategies reflect both market opportunity and community values.

Requirements

Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field preferred. Equivalent experience in media sales or leadership will also be considered.
Minimum 5 years in advertising, digital sales, or multimedia marketing.
Must have led sales teams and demonstrated success in driving revenue growth.
Active community engagement—such as participation in chambers, charitable boards, or civic leadership in Midland or similar markets—is highly valued.
Entrepreneurial, community-driven, and hands-on mindset.
Strong communicator and negotiator with a knack for building relationships and closing deals.
Tech-savvy with knowledge of CRM tools and Microsoft Office.
Able to interpret data, identify opportunities, and adjust strategies to meet evolving goals.

Nice To Haves

You’re energized by representing your organization publicly and building lasting relationships with local business leaders, nonprofits, and civic groups.
You're not just a manager—you’re a coach who’s willing to join sales calls, guide team members in the field, and lead from the front.
You have a strong track record of hitting or exceeding advertising and digital sales goals, with an ability to turn strategy into action.
You thrive in a fast-paced, hands-on environment and are motivated to roll up your sleeves to build something impactful at the local level.
You can analyze market dynamics, identify growth opportunities, and pivot as needed to stay ahead in a changing media landscape.
Whether engaging with the community or collaborating across departments, your communication is clear, persuasive, and purpose-driven.
You bring an understanding of digital advertising solutions and how to apply them effectively for local businesses.
You hold yourself and your team accountable to high standards, with a focus on integrity, professionalism, and community service.
You lead by example, thrive in fast-paced environments, and are energized by mentoring others and being the local face of the organization.

Responsibilities

Utilize our AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.
Inspire and manage a team of advertising professionals (2 local, 1 remote) to drive print and digital revenue, fostering a results-oriented, collaborative culture.
Represent the Midland Reporter-Telegram at chamber events, civic organizations, and within the business community—building relationships that drive awareness, trust, and revenue.
Develop and implement go-to-market strategies for new and existing advertising products, ensuring your team hits or exceeds revenue targets.
Actively mentor sales staff, join client meetings, model strong sales behavior, and support professional growth through hands-on leadership.
Maintain and grow relationships with major advertisers, acting as a trusted advisor and advocate for their success across our platforms.
Partner with editorial, circulation, and corporate teams to align efforts, support community coverage, and maximize audience impact.
Identify market trends and consumer needs to propose new advertising programs and community-focused campaigns.
Monitor KPIs, sales activities, and market dynamics to adjust strategy and ensure consistent performance across all channels.

Benefits

Paid in-depth sales and product training.
Competitive base salary with uncapped commissions for unlimited earning potential.
Medical, Dental, and Vision coverage.
Competitive retirement plan with matching program in most markets.
Generous Paid Time Off, including holidays and vacation.
Paid Parental Leave.
Monthly Child & Dependent Care Reimbursement.
Mental wellness benefits.
LGBTQ+ & Inclusive Health Services.
Fertility Coverage & Menopause Support.
Pet Wellness Reimbursement & Rover Credits.