Advertising Director

American City Business JournalsSacramento, CA

About The Position

The Advertising Director/VP of Sales will be evaluated according to the standards set out below. The target standard defined for each duty is the expected level of performance.

Requirements

  • 5+ years media sales management experience or 3+ years within sales at an ACBJ publication.
  • Proven track record of success driving revenue through the development of long-term strategic relationships.
  • Proficient with Microsoft Office Suite.
  • Proficient with CRM tools like Salesforce.

Nice To Haves

  • BA/BS degree preferred

Responsibilities

  • Meet, and strive to exceed, monthly and yearly quotas.
  • Manage a strategic planning process to achieve revenue budgets by product type and develop new revenue opportunities.
  • Execute and enforce ACBJ minimum activity levels (3-5 new business calls, 3-5 proposals, and 3-5 presentations weekly) to build a pipeline of business and closed revenue.
  • Ensure each member of the team is meeting activity levels and manage performance accordingly.
  • Participate in customer-facing sales calls on a regular basis.
  • Manage the sales pipeline and revenue forecasting process in Salesforce to ensure accurate recording of prospecting activity, conversion success, and active sales opportunities.
  • Manage a team of three direct reports.
  • Provide each department member with two performance appraisals each year.
  • Provide sales staff with monthly training opportunities on sales techniques, products, approaches, and related topics.
  • Work with the sales team to clearly express the value proposition and benefits of ACBJ’s products and solutions, ensuring that recommendations address clear business needs for the client.
  • Consume content produced by ACBJ daily and stay informed of media industry trends, as well as trends affecting clients’ industries.
  • Monitor the sales team to ensure they remain up to date on product knowledge and market intelligence.
  • Recruit and interview continuously to develop a bench of qualified candidates for hire.
  • Utilize company-provided recruitment tools throughout the hiring process.
  • Ensure all new hires participate in a new hire orientation program using local and corporate resources.
  • Work cooperatively and collaboratively with colleagues and other department managers.
  • Work effectively with the national sales team and other ACBJ markets on multi-market buys.
  • Manage the team to ensure adherence to all ACBJ corporate sales policies and procedures.
  • Assist with any other tasks or projects assigned by the Publisher/Market President.
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