Middle/Senior MarTech Engineer (Adobe)

Exadel

1d•$55 - $65

About The Position

Exadel is seeking a Middle/Senior MarTech Engineer with hands-on experience across the Adobe Experience Cloud ecosystem, particularly Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Data Collection. The role supports, implements, and maintains Adobe MarTech solutions, with a focus on reliable data collection, accurate measurement, and unified customer journey analytics across channels and datasets. The engineer will build and maintain CJA Connections and Data Views; configure metrics, dimensions, and calculated metrics; and enable identity stitching and integration of data from AJO, Adobe Target, offline sources, and other platforms. The role also supports experimentation and personalization tracking in Adobe Target, AJO journey implementation and reporting, and Adobe Data Collection configuration, including Data Streams, Data Prep rules, and Adobe Experience Platform Web SDK tracking. The role collaborates with marketing, analytics, and technical stakeholders to provide consistent implementation and measurement across Adobe Experience Cloud. It includes troubleshooting tracking issues and data discrepancies, improving implementation reliability, and documenting and governing configurations, tracking specifications, integrations, and data flows. The customer is a U.S.-based higher education institution focused on accessible and flexible education and uses digital technologies, marketing platforms, and data insights to improve customer experiences and digital journeys. The position is open to candidates residing in the United States and calls for full-time coverage of 40 hours per week, preferably aligned with Mountain Time. Compensation is expected to be $55–65 per hour USD, with eligibility for commission, bonus, or other incentive compensation where applicable. The role requires advanced English.

Requirements

Hands-on experience with Adobe Experience Cloud, particularly Customer Journey Analytics, Adobe Target, Adobe Journey Optimizer, and Adobe Data Collection.
Practical experience building and managing CJA Connections and Data Views, including metrics, dimensions, and calculated metrics.
Strong understanding of identity stitching, identity namespaces, and cross-dataset data integration.
Experience implementing and maintaining Adobe Experience Platform Web SDK and Adobe Data Collection (formerly Adobe Launch).
Knowledge of Adobe Data Streams and Data Prep, including configuration and troubleshooting.
Experience supporting Adobe Target experimentation and personalization, including A/B Testing, Auto-Target, and Auto-Personalization.
Experience integrating customer engagement and journey data from AJO into CJA for unified reporting.
Strong understanding of digital analytics, event tracking, data collection, and customer journey measurement.
Ability to troubleshoot technical issues, validate data accuracy, and work independently across multiple MarTech solutions.
Strong communication and collaboration skills, including working with technical and business stakeholders.
Availability to provide full-time coverage (40 hours per week), preferably aligned with Mountain Time.
Advanced English proficiency.
Candidates must reside in the United States.

Nice To Haves

Experience with Adobe Experience Platform and its broader ecosystem.
Familiarity with Adobe Analytics and its integration with Customer Journey Analytics.
Experience with APIs, JavaScript, JSON, and web technologies used in tracking implementations.
Knowledge of data layer architecture, event schemas, and digital tagging strategies.
Experience integrating online and offline customer data sources.
Familiarity with marketing technology governance, implementation documentation, and data quality practices.
Previous experience supporting large-scale digital analytics or personalization implementations in complex enterprise environments.

Responsibilities

Build, configure, and maintain Customer Journey Analytics Connections and Data Views.
Create and manage CJA metrics, dimensions, and calculated metrics.
Enable identity stitching across datasets for unified customer journey analysis.
Integrate data from Adobe Journey Optimizer, Adobe Target, offline sources, and other platforms for comprehensive reporting.
Implement and support tracking for Adobe Target A/B Testing, Auto-Target, and Auto-Personalization activities.
Validate experiment data in Adobe Analytics and Customer Journey Analytics, ensuring reliable measurement of personalization and experimentation.
Support implementation of customer journeys and experiences in Adobe Journey Optimizer.
Integrate AJO engagement data into CJA and enable end-to-end journey reporting through data integration and identity stitching.
Manage and maintain Adobe Data Streams and Data Prep rules.
Implement and maintain Adobe Experience Platform Web SDK tracking, including custom components.
Deploy and govern media pixels, third-party tags, and external integrations.
Support Adobe Target and Adobe Journey Optimizer implementations through reliable data collection and configuration.
Collaborate with marketing, analytics, and technical stakeholders to ensure consistent data implementation and measurement across Adobe Experience Cloud.
Troubleshoot tracking issues, investigate data discrepancies, and improve implementation quality and reliability.
Document and govern configurations, tracking specifications, integrations, and data flows.

Benefits

Comprehensive health coverage, subject to plan terms and eligibility.
Dental coverage, subject to plan terms and eligibility.
Vision coverage, subject to plan terms and eligibility.
Life and disability insurance, subject to plan terms and eligibility.
Retirement savings programs, subject to plan terms and eligibility.
Paid time off.
Paid holidays.
Wellness or voluntary benefit programs, subject to plan terms and eligibility.
International projects.
In-office, hybrid, or remote flexibility.
Recognition program.
Ongoing learning and reimbursement.
Well-being program.
Team events and local benefits.
Sports compensation.
Referral bonuses.
Top-tier equipment provision.
Eligibility for commission, bonus, or other incentive compensation where applicable.