Martech Architect Lead

RSM US LLP • Minneapolis, MN

2d • $126,500 - $223,900

About The Position

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM. RSM is at an exciting inflection point in how we use data and technology to connect with buyers, clients, and talent. Our marketing data infrastructure is ready to be built out in a meaningful way, and this role is central to making that happen. We’re looking for someone who is energized by the build phase of technology leadership the foundational decisions, the architecture work, the satisfaction of getting things right from the start. That means tightening the architecture around Adobe Customer Journey Analytics, evaluating and standing up a customer data platform, and establishing the integration patterns and governance standards that everything else will run on. This role carries significant near-term impact and long-term growth potential. The right candidate will shape decisions that anchor RSM’s marketing technology strategy for years to come, with the opportunity to grow into broader Martech leadership as the foundation matures.

Requirements

• 10+ years in Martech, marketing data platforms, or marketing operations in a B2B enterprise environment — with demonstrable experience making architectural decisions, not just executing them.
• Proven experience evaluating and selecting technology platforms — you’ve run a vendor assessment before, you know how to see past the demo, and you’ve lived with the consequences of a decision.
• Hands-on familiarity with the CDP landscape, whether composable (Hightouch, Segment, ActionIQ) or packaged (Adobe Real-Time CDP, Salesforce Data Cloud, or similar), including real understanding of data modeling, identity resolution, and audience activation.
• The ability to architect across a multi-platform stack — connecting CDPs, CRMs, analytics tools, and data infrastructure into something that actually works together.
• Strong command of B2B data concepts: account hierarchies, lead-to-account matching, intent data, firmographic enrichment, and ABM audience frameworks.
• Enough stakeholder credibility to influence senior leaders on technical decisions without needing organizational authority to do it.
• Bachelor’s degree in a relevant field; advanced degree a plus.

Nice To Haves

• Direct experience with Adobe Experience Platform and/or Adobe Customer Journey Analytics — you know where the bodies are buried.
• Familiarity with Microsoft Dynamics 365 and how it behaves as a data source and activation destination.
• Exposure to composable CDP architecture, reverse ETL, and data warehouse-native marketing stacks.
• Experience in professional services, financial services, or another B2B environment where the product is expertise and relationships rather than a physical good.
• Background in marketing analytics or buyer journey measurement — you understand what the data is ultimately supposed to enable.

Responsibilities

• Evaluate the current CJA implementation with fresh eyes — data model, connection health, instrumentation gaps, and whether the platform is answering the business questions it should be.
• Architect the connection between CJA and the incoming CDP so buyer journey analysis is built on unified, resolved identity data rather than fragmented signals.
• Ensure CJA reporting outputs actually reach and influence the stakeholders who need them, with governance and quality standards that marketing and leadership can trust.
• Lead the full vendor evaluation for a CDP — defining requirements, assessing the landscape (composable architectures like Hightouch and Segment alongside packaged solutions like Adobe Real-Time CDP), running proof-of-concept work, and delivering a recommendation with the business case to back it.
• Design the data model, identity resolution strategy, and audience activation framework that will underpin account-based marketing, buyer journey personalization, and demand generation programs.
• Own implementation governance — working alongside implementation partners and data engineering to get it built correctly the first time.
• Establish the integration patterns connecting the CDP to CRM (Dynamics 365), marketing automation, intent data, and analytics — so data flows cleanly across the stack rather than pooling in silos.
• Assess the journey orchestration landscape in the context of RSM’s existing stack — evaluating how well AJO integrates with AEP and CJA versus alternatives, and making a recommendation grounded in architecture fit, not just feature lists.
• Design the journey architecture that connects CDP audiences to real-time, cross-channel experiences — so a prospect’s behavior in one channel triggers a coordinated, relevant response across email, web, paid, and direct outreach rather than a batch-and-blast sequence.
• Define the decision logic, suppression rules, frequency caps, and personalization tokens that turn a journey tool from a glorified email sender into a genuine orchestration engine.
• Partner with demand generation and content teams to map RSM’s high-priority buyer journeys — new logo acquisition, cross-sell, and client retention — and build the technical scaffolding that delivers the right experience at each stage.
• Own the architectural vision for RSM’s full Martech ecosystem — Adobe Experience Platform, CJA, Dynamics 365, marketing automation, intent data, and web analytics — ensuring these platforms operate as a coherent system rather than a collection of point solutions.
• Define integration standards, data governance frameworks, and a rationalized technology roadmap that prevents stack sprawl and keeps future decisions defensible.
• Evaluate new platform investments with a clear build-vs.-buy-vs.-configure lens, and make the case to leadership with evidence rather than vendor enthusiasm.
• Serve as the internal authority on Martech architecture — the person who can walk into any conversation about the stack and immediately add clarity.

Benefits

• Flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.
• Competitive benefits and compensation package
• Discretionary bonus based on firm and individual performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior