Martech Lead

Capgemini • New York, NY

2d • $106,230 - $145,000 • Onsite

About The Position

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Role: Martech Lead
Location: NYC, NY
Duration: Fulltime

Requirements

• Marketing Technology Strategy
• Martech Ecosystem Optimization
• Data & Customer Experience Strategy
• Digital Transformation & Innovation
• Stakeholder Management & Consulting
• Measurement & Performance Optimization

Responsibilities

• Develop and maintain the enterprise marketing technology vision, strategy, and roadmap aligned with firmwide business objectives.
• Evaluate current-state marketing capabilities, identify gaps, and recommend future-state operating models.
• Lead strategic assessments of marketing platforms, customer engagement tools, data solutions, and emerging technologies.
• Create business cases supporting investments in marketing automation, customer data platforms (CDPs), AI-driven marketing capabilities, and analytics solutions.
• Advise senior leadership on industry trends, competitive benchmarks, and evolving martech innovations.
• Drive optimization and integration of core marketing platforms, including: CRM systems, Marketing automation platforms, Customer Data Platforms (CDPs), Content Management Systems (CMS), Analytics and reporting solutions, Personalization engines, Digital experience platforms.
• Establish technology governance frameworks to ensure scalability, compliance, and operational excellence.
• Rationalize vendor landscape and identify opportunities for consolidation, modernization, and cost optimization.
• Lead platform selection, RFP processes, vendor evaluations, and implementation strategies.
• Partner with Data, Analytics, and Technology teams to develop customer-centric marketing capabilities.
• Define audience management, segmentation, and personalization strategies across channels.
• Support development of a unified customer view and data activation framework.
• Ensure marketing technology investments support first-party data strategies and privacy regulations.
• Design frameworks for customer journey orchestration and lifecycle marketing.
• Lead large-scale marketing transformation initiatives from strategy through execution.
• Assess emerging technologies including: Artificial Intelligence, Generative AI, Predictive Analytics, Marketing Automation, Customer Journey Orchestration, Real-Time Personalization.
• Develop pilot programs and innovation frameworks to evaluate new capabilities.
• Create adoption strategies that drive organizational change and business value realization.
• Serve as a trusted advisor to senior marketing executives and business leaders.
• Facilitate executive workshops and strategic planning sessions.
• Translate business objectives into actionable technology and operational initiatives.
• Build consensus across marketing, technology, legal, compliance, risk, and procurement teams.
• Present recommendations, roadmaps, and performance metrics to executive leadership.
• Establish KPIs and measurement frameworks for marketing technology investments.
• Define methodologies for tracking: Marketing ROI, Customer acquisition efficiency, Engagement performance, Conversion optimization, Operational productivity.
• Leverage analytics to continuously improve marketing effectiveness.
• Deliver executive-level reporting and strategic insights.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed