MarTech Strategy Lead

USAA•San Antonio, NC

19h•Hybrid

About The Position

USAA is seeking a strategic and results-oriented MarTech Engagement Lead to serve as a key liaison between its MarTech organization and its internal stakeholders. This role is crucial for driving business outcomes by ensuring marketing technology investments and strategies effectively support and advance organizational goals. The individual will champion the value of the MarTech stack, foster strong collaborative relationships across departments, and translate business needs into actionable technology solutions that enhance customer engagement and accelerate business growth. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.
Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

Nice To Haves

Proven Expertise in Marketing Technology - 10+ years of experience implementing and managing enterprise-level Marketing, CRM and CDP solutions, such as Salesforce and Adobe, with a track record of driving adoption and measurable business impact.
Hands-On Experience with Leading Platforms - Deep technical and strategic experience with tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data 360, Salesforce CRM, and Workfront.
Experience in translating business requirements into technology solutions.
Executive Stakeholder Engagement - Proven success influencing senior leadership and building enterprise-wide partnerships to align MarTech initiatives with strategic business objectives.
Stakeholder Engagement & Communication Skills - Demonstrated success in building and managing relationships with diverse internal stakeholders. Proven ability to influence internal clients and collaborate with cross-functional teams to align enablement initiatives with business objectives. Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to non-technical audiences.
Change Management Leadership - Strong background in designing and executing enterprise-wide change management strategies to drive adoption of new technologies.
Innovation in Enablement Practices - Ability to leverage emerging technologies (e.g., digital learning platforms, AI-driven training personalization) to enhance user experience and adoption.
Integration Awareness Across MarTech Ecosystem - Understanding of how enablement programs support interconnected platforms like CDP, CRM, workflow tools, and outbound marketing systems.
Measurement & Continuous Improvement - Experience defining success metrics for adoption and using data-driven insights to optimize enablement strategies.

Responsibilities

Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities into initiatives and drives execution strategy.
Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs.
Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.
Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.
Sets the standard for preparing compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership, and facilitates Digital or Technology product definition, concept and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.
Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
Actively manages ambiguity, influences others to bring in 'big picture' thinking and drives clarity, solutions, and execution plan among team and stakeholders.
Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.
Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.