Marketing Technology Integration Lead (Martech)

Ipsen•Cambridge, MA

8d•$145,000 - $210,000

About The Position

Be responsible for designing, implementing, and optimizing the marketing technology ecosystem that powers personalized, compliant, omnichannel experiences for consumers and providers in the beauty and medical aesthetics sector. This role acts as the strategic and technical integrator across platforms (CMS, CRM, marketing automation, analytics) and teams (Marketing, IT, Data, Digital, Compliance), ensuring seamless content delivery, data governance, and campaign activation.

Requirements

Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
Overall, 10 years of experience in a related field
6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
Experience integrating MarTech platforms with enterprise data and analytics systems
Familiarity with privacy, consent management, and regulated content environments preferred
Proven track record of delivering E2E MarTech implementations
Strong understanding of MarTech ecosystems (CMS, marketing automation, CRM, analytics)
Experience delivering omni-channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe)
Ability to connect marketing strategy with technical execution
Strong systems thinking across content, data, and customer journeys
Clear communicator across technical, marketing, and business stakeholders

Nice To Haves

Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field
MBA
Overall, 10-12 years of experience in a related field (ie Commercial IT)
Experience in the life science industry and B2C markets

Responsibilities

Own MarTech platform implementation: Lead implementation of MarTech platforms for consumer- and provider-facing content (e.g., role-based portals and journeys). Own integration across CMS, mkt. automation, CRM, and analytics to enable personalization & outreach (e.g., promos, events). Translate mkt. requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (e.g., consent mgmt.).
Enable omni-channel content delivery: Ensure consistent content delivery across web and owned omni-channel media (e.g., KOL, training, product info, claims). Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates).
Drive data, measurement, and governance: Ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates). Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference mgmt., GDPR, CPRA).
Coordinate cross-functional execution: Act as integrator across marketing, IT, analytics, and vendors. Manage implementation timelines, risks, and launch readiness.