Marketing Writer

Indiana University Foundation•Bloomington, IN

3d•Hybrid

About The Position

The Indiana University Foundation (IUF) advances the mission of Indiana University by inspiring philanthropy that fuels student success, pioneering research, and transformational impact across Indiana and beyond. At IUF, we connect donors to the causes they care about most—turning passion into purpose and generosity into lasting impact. Our team values collaboration, innovation, data informed strategy, and meaningful relationships, all within a culture that supports professional growth and mission‑driven work. As a Marketing Writer, you’ll play a key role in advancing the missions of the IU Alumni Association and IU Foundation—building awareness, shaping perception, and driving engagement and philanthropy across the IU community. You’ll collaborate with cross-functional teams to deliver high-impact campaigns and communications that resonate with alumni, donors, and partners. From fundraising campaigns to digital storytelling, your work will help strengthen lifelong connections to Indiana University.

Requirements

Exceptional writing, editing, and storytelling skills
Strong understanding of marketing strategy and content development
Experience creating content across digital and print channels
Ability to collaborate effectively and manage multiple priorities
Attention to detail and commitment to editorial excellence
Knowledge of brand storytelling and audience engagement
Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
2–3+ years of professional writing/editing experience with a marketing focus

Nice To Haves

Experience in agency, media, higher education, or nonprofit environments preferred
Familiarity with fundraising or advancement communications is a plus

Responsibilities

Create content that builds awareness, inspires engagement, and supports fundraising goals
Partner with stakeholders to deliver strategic marketing solutions aligned with business objectives
Use audience insights and performance data to inform content strategy
Write, edit, and proofread a wide range of deliverables including campaigns, case statements, digital content, and event materials
Develop content for web, email, social media, video, print, and direct mail
Ensure all content aligns with brand voice, tone, and style standards
Tailor messaging to diverse audiences including alumni, donors, and campus partners
Work closely with marketing strategists, designers, project managers, and developers
Support internal partners across fundraising, communications, and engagement teams
Collaborate with academic units and programs across IU campuses
Serve as an editorial resource and subject matter expert
Stay current on marketing trends and fundraising best practices
Build strong relationships with colleagues, partners, and leadership