Marketing Technology Specialist

Trudell Medical Group•London, ON

7d•Onsite

About The Position

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world. Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture. As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals. Purpose: Work across the marketing technology stack to support and assist with smooth deployments, operations, and optimizations. Lead quality assurance for multi- and omni- channel campaigns and troubleshooting for internal users.

Requirements

Degree or diploma in Marketing or Business Administration or a related field of study
3+ years of experience in marketing, sales, information technology, or a related field
Strong investigative and problem-solving logic
Exposure to a wide variety of marketing technology platforms and subscriptions.
Familiarity with data structures, APIs and integrations
Experience with quality assurance and User Acceptance Testing (UAT) protocols
Proficient in data governance and quality
Strong documentation, template and process orientation
Demonstrated support mindset
Exceptional collaboration and relationship management skills

Nice To Haves

Prior experience as a scrum master or project management an asset

Responsibilities

Support the Marketing Technology team in defining the marketing technology strategy
Assist in the definition of goals and targets to accelerate commercial success using marketing technology solutions (e.g. sales enablement, brand loyalty, customer experience)
Monitor industry trends and best practices to help keep the martech stack at industry standard
Support development of business cases for platform investments and timing for implementation, including integrations
Partner with Marketing Project team to manage martech subscriptions and passwords
Administer user access roles and permissions across a variety of platforms and subscriptions, including the DAM, sales enablement tools, and learning management tools
Implement standards for QR codes and short-link generation
Support Marketing Technology team in ensuring compliance with data privacy and compliance standards
Administer standards for taxonomy and metadata, including tagging, tracking, and UTM parameters
Deliver training and onboarding for new and existing users across various platforms
Develop how-to guides and best practices
Assist in updating policies as needed
Partner across MarComm team to plan and execute platform deployments, configurations, integrations, and major upgrades and releases
Support product owners as needed to accelerate the delivery of time-sensitive and/or complex priorities. Includes features, integrations, and bug fixes
Support the ongoing operation of tools and subscriptions across the martech stack
Ensure clean data flows across platforms as designed
Lead QA for multi and/or omni-channel campaigns, including pre-launch reviews and debugging. Coordinate issue resolution as needed
Troubleshoot user issues and serve as first-line support before issues are escalated
Manage release notes and training materials as needed
Monitor and evaluate adoption and use of martech subscriptions to ensure they are valuable and usable
Identify and recommend potential process improvements across the martech stack
Monitor and analyze multi and/or omni-channel campaign performance
Support and/or participate in reporting and insight delivery to partners in Sales, Portfolio, and MarComm to enable ongoing delivery against business objectives
Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.