Marketing Technology Specialist
About The Position
The Marketing Technology Specialist will be responsible for building and executing on marketing automation efforts for Fastly marketing initiatives. You’ll partner closely with regional and global marketers to develop and refine project requirements, using a variety of marketing tools to launch email marketing efforts, landing pages, and automation logic that directly impacts our sales teams. You’ll ensure the process is defined and adhered to with respect to use of marketing technology and data management. You’ll also partner closely with the sales operations organization to ensure that marketing-driven leads are moving smoothly into the sales process as appropriate.
Requirements
- Experience using a CRM, marketing automation, and martech tools (SFDC, Marketo, Hubspot, Eloqua, Pardot, or similar)
- Strong project management skills, who excels in independent execution and technical delivery
- Ability to establish trusted relationships with other team members in an asynchronous, remote-first environment
- Open, positive approach towards change, learning and personal development
- Organized, detailed, and self-motivated individual who wants to make an impact at a growing organization
- 2-4 years of experience in a technical or analytical role
Nice To Haves
- Hands-on experience with Marketo
- Hands-on experience with Salesforce
- Technical understanding of HTML, CSS & JavaScript
- Experience working in a Sprint format
- Experience working in a remote-first environment
Responsibilities
- Own the marketing automation production needs in Marketo (webinars, emails, landing pages, nurture programs, list imports) for new demand generation campaigns
- Partnering with stakeholders to define scope and requirements, and communicating proactively on status of projects and ensure SLAs are being met.
- Develop and document new and changing processes as they emerge
- Ensure campaigns are set up to track attribution accurately throughout the funnel
- Maintain data integrity through rigorous testing and swift incident response
- Participate with team’s sprint process to help scope & define acceptance criteria for requested work
Benefits
- medical, dental, and vision insurance
- Family planning
- mental health support
- Employee Assistance Program
- Life, Disability, and Accident Insurance
- Flexible Vacation policy
- up to 18 days of accrued paid sick leave
- 401(k) (including company match)
- Employee Stock Purchase Program
- 12 paid local holidays
- 12 paid company wellness days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
