Marketing Technology Manager

LumApps•Webster, MA

9h•Hybrid

About The Position

LumApps is a leading Employee Experience Platform, now an AI-powered Employee Hub, that assists companies in their digital transformation of communication, collaboration, and engagement. The platform is a proven leader, deployed by Fortune 500 clients globally, and recognized in Gartner's Magic Quadrant and Forrester Wave. In 2025, LumApps partnered with Beekeeper to expand its reach to all types of workers. LumApps' mission is to foster a sense of belonging and purpose, creating an environment where employees are engaged and work towards common goals. Over 700 companies trust LumApps to improve team productivity, transform employees into ambassadors, enhance efficiency and connectivity, reduce turnover, accelerate onboarding, and improve customer experiences. With over 600 employees across 11 offices worldwide, LumApps is undergoing an ambitious growth phase under new shareholder Bridgepoint to solidify its market leadership. The company values boldness, integrity, teamwork, and continuous evolution.

Requirements

+3 years in a marketing ops, marketing technology, or digital marketing role
Hands-on experience with Google Tag Manager
Working knowledge of HubSpot - comfortable building reports, navigating workflows, and understanding data flow
Proven experience building AI-powered workflows - shipped automations using tools like n8n, Zapier, Make, or similar combined with AI
Clear communicator - ability to explain technical concepts to non-technical audiences
Self-directed - ability to spot problems, propose solutions, and take initiative

Nice To Haves

Experience with the HubSpot–Salesforce integration
Practical experience with a consent management platform (OneTrust, Cookiebot, or similar)
Basic scripting ability (JavaScript, Python)
Familiarity with server-side tracking setups

Responsibilities

Set up and maintain Google Tag Manager across the website, including conversion signals for paid and organic channels.
Manage the consent management platform setup and ensure alignment with privacy requirements.
Keep HubSpot and Salesforce campaign attribution accurate.
Own the health of key tool integrations: 6sense, Goldcast, Reachdesk, and connected platforms.
Evaluate and lead the technical setup of new tools as the stack evolves, including integration requirements, configuration, and documentation.
Support the rollout and documentation of new tools as the stack evolves.
Build and maintain marketing performance dashboards in HubSpot.
Create clear, executive-readable pipeline and campaign reports for leadership.
Translate marketing questions into data requirements for the BI team.
Identify repetitive manual work within the marketing team and implement solutions.
Build lightweight automations using no-code and low-code tools (n8n, Zapier, Make, or similar).
Explore and implement AI tools to save the team time (prompting, workflows, content ops).
Share built solutions and learnings to upskill the team.