Marketing Technology Manager (2 Openings)

AARPWashington, DC
$103,500 - $115,000Hybrid

About The Position

The Marketing Technology Manager engages in the administration of existing business technology, applications, legacy systems, databases, and web interfaces to meet new and emerging business unit/department needs and AARP's technology standards. This position is responsible for strategy and associated outcomes to clients, end-users, and within the enterprise and will be expected to deliver incremental business value in an agile environment. This position must be multi-faceted, create a meaningful technology vision, orchestrate across various stakeholders to define shared priorities, manage a full technology lifecycle that balances short-term achievements with long-term goals, and build a sense of partnership across the organization.

Requirements

  • Bachelor's degree in Information Technology, Computer Science, Business Administration, Management Information Systems, or a related field; advanced degree preferred.
  • 10+ years of progressive experience leading business technology initiatives, digital transformation projects, and enterprise application management.
  • Proven ability to develop and execute technology strategies, roadmaps, and product plans that align with organizational objectives and deliver measurable business value.
  • Extensive experience managing the full technology lifecycle, including requirements gathering, solution design, implementation, adoption, enhancement, and ongoing support.
  • Demonstrated success leading cross-functional teams and collaborating with business stakeholders, technology partners, and external vendors in a complex, matrixed environment.
  • Strong knowledge of agile methodologies, product management practices, user story development, and technology delivery frameworks.
  • Experience with enterprise data management, systems integration, process improvement, and the application of technology solutions to enhance organizational performance.
  • Exceptional communication, relationship management, and stakeholder engagement skills, with the ability to translate business needs into technical solutions and drive adoption across the organization.
  • AARP will not sponsor an employment visa for this position at this time.
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions

Responsibilities

  • Manages technology projects and collaborates with cross-functional teams to determine resources needed and responsibly stewards them, tracks progress against established timelines, plans for and supports adoption through stakeholder engagement and training coordination.
  • Collaborates across teams during the discovery phase to assess value, usability, and feasibility and organizational impact of enhancement concept and experience.
  • Provides strategic guidance on the department's technology roadmap and manages the process of designing and implementing improvements and new functionality in technology applications.
  • Creates product strategies and roadmaps based on a deep understanding of the product technology stack, department goals and consumer needs.
  • Leads technical engagements utilizing an agile planning and development methodology.
  • Acts as a business liaison with technology and vendors and support end users through coordinated communication, training and rollout activities.
  • Provides counsel to other business units in the execution of technology initiatives and digital engagement.
  • Collaborates with stakeholders to identify opportunities to streamline technology processes that support the business unit.
  • Engages with internal and external vendor teams to establish priorities, manage work requests, and ensure on-time delivery of enhancements.
  • Gathers an in-depth understanding of the enterprise's technical landscape, data management practices, workflows, and data available across the enterprise.
  • Advises on data accuracy and integration best practices, as needed.
  • Defines and translates strategic business ideas into technical product implementations utilizing actionable, digestible user stories and acceptance criteria, ensuring all organizational, regulatory, and strategic compliance requirements and objectives are met.
  • Utilizes technology to advance AARP and organizational priorities.
  • Serves as a resource within their business unit on appropriate tools/software and shares expertise openly and accessibly to advance business unit priorities and projects and to meet critical goals.

Benefits

  • 401(k)
  • 100% company-funded pension plan
  • health, dental, and vision plans
  • life insurance
  • paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
  • performance-based and peer-based recognition
  • tuition reimbursement
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