Marketing Technology Manager

Varsity Brands•Memphis, TN

23h•Hybrid

About The Position

The Technology Manager, Marketing Operations is responsible for the ownership, execution, and optimization of Varsity Spirit’s marketing technology ecosystem, data infrastructure, and operational processes that support growth across B2B and consumer audiences. This role ensures systems are integrated, secure, scalable, and aligned to support marketing execution and business objectives. This position partners closely with Marketing, Digital, Sales, IT, Finance, and external vendors to operationalize marketing initiatives through reliable platforms, automation, and data management.

Requirements

Strong understanding of marketing data architecture, integrations, APIs, and reporting frameworks.
Proven ability to manage technical implementations and cross-functional initiatives.
Strong technical and operational execution capabilities.
High attention to detail with a focus on system reliability and data accuracy.
Analytical mindset with the ability to translate data into actionable insights.
Ability to manage multiple platforms and priorities in a fast-paced, seasonal business environment.
Clear communicator who can translate technical concepts to non-technical stakeholders.
Bachelor’s degree in Marketing, Information Systems, Business, or related field.
5 or more years of experience in Marketing Technology, Marketing Operations, or related technical roles.
Hands-on experience administering CRM and marketing automation platforms, preferably Salesforce and related tools.
Experience designing and managing customer lifecycle frameworks, attribution models and demand generation enablement processes.

Nice To Haves

Experience supporting both B2B and consumer marketing environments preferred.

Responsibilities

Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
Oversee system upgrades, enhancements, and technical implementations.
Maintain documentation of system architecture, workflows, governance standards, and data structures.
Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
Own marketing data integrity, governance, and compliance with applicable privacy regulations.
Support the marketing team with audience segmentation for campaign execution
Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake
Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
Provide analysis that supports informed decision-making across marketing and leadership teams.
Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health
Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy
Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhace campaign performance.
Partner with IT on system integrations, API connections, data architecture, and security protocols.
Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
Support budgeting and vendor evaluation related to marketing technology investments.
Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
Serve as the primary technical point of contact for marketing technology vendors.
Support implementation timelines, performance reviews, and ongoing platform optimization.
Train and support marketing team members on tools, processes, and data best practices.
May manage marketing technology or operations team members as the function evolves.
Expected to provide thought leadership and operational direction to cross-functional partners