Marketing Analytics & Technology Manager

Susquehanna Automotive•Wrightsville, PA

1d•Onsite

About The Position

Susquehanna Automotive is seeking a Marketing Analytics & Technology Manager to create a new hands-on role to help better utilize data, strengthen digital marketing efforts, and improve efficiency across the dealership group. This position combines marketing management, data analysis, and technology oversight to drive better results while helping control marketing costs.

Requirements

3–7 years of experience in digital marketing, marketing analytics, or a related field
Strong hands-on skills in campaign management, data analysis, and reporting
Experience guiding or overseeing creative work (photography, social media, content)
Familiarity with CRM systems, Google Analytics, marketing automation tools, and Microsoft Excel/Google Sheets
Interest in emerging AI tools and a willingness to learn and test new technologies
Collaborative team player with strong organizational and communication skills

Nice To Haves

Automotive or dealership experience is a plus

Responsibilities

Manage and execute day-to-day digital marketing efforts including email campaigns, social media advertising, paid search, and content strategies.
Analyze data from Service records, sales history, CRM, recall lists, manufacturer sources, State Inspection records, Hunter Alignment Machine data, phone systems, and other platforms to identify opportunities.
Build reports and dashboards that provide actionable insights to department managers and leadership.
Work closely with Sales, Service, and Parts teams to support targeted marketing campaigns and customer retention programs.
Oversee our team member responsible for vehicle photography, video creation, and social media posting.
Manage digital advertising budgets and channels with a focus on improving ROI and reducing unnecessary third-party vendor spend.
Begin exploring and implementing artificial intelligence tools that the marketplace and automotive industry are rapidly developing — including AI-powered content creation, customer targeting, chatbots, predictive analytics, and automation solutions.
Support and coordinate customer retention initiatives through data-driven service reminders and loyalty communications.
Track campaign performance and regularly present results with clear recommendations for improvement.