Marketing Tech Product Manager

Veritiv•Sandy Springs, GA

46d•Hybrid

About The Position

Our Marketing Cloud Product Owner will be responsible for leading the strategy, management, and execution of our Salesforce Marketing Cloud platform. This role is a blend of product ownership and hands-on technical expertise—owning the roadmap, delivering innovative marketing solutions, and ensuring campaigns are executed flawlessly. As the Marketing Cloud Product Owner, you will collaborate closely with fellow product owners, architects, and administrators to ensure seamless integration and a consistent stakeholder experience across all Salesforce solutions.

Requirements

5-10 years of related job experience.

Responsibilities

Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
Develop and maintain the platform roadmap in alignment with business goals.
Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
Evaluate and integrate new AI-driven features and marketing innovations.
Configure data extensions, segmentation, and personalization logic.
Set up and maintain reusable assets such as content blocks, templates, and automations.
Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
Conduct A/B and multivariate tests to improve campaign effectiveness.