Marketing Team Lead

BrightOrder

22d • Remote

About The Position

BrightOrder is a remote Canadian company that builds fleet maintenance and management software and telematics. The Marketing Team Lead owns the company’s marketing plan and is expected to contribute hands-on to strategy and execution. The role sets direction, builds campaigns, writes and edits content, analyzes performance, and adjusts programs, while mentoring two Marketing Specialists and keeping team priorities clear. The position works directly with the President and closely with Sales, Product, and Customer Experience. The marketing technology stack includes HubSpot, Webflow, GA4, LinkedIn, and Google Ads. Occasional business travel within Canada or elsewhere in North America may be required for company meetings, customer visits, trade shows, or industry events.

Requirements

• At least 7 years of broad B2B marketing experience in software or technology, with most of that experience hands-on.
• Extensive use of AI platforms and applications to improve efficiency and reduce operating costs.
• A record of building demand-generation programs and using data to improve them.
• Strong writing and editing skills, including the ability to make complex products easy to understand.
• Working depth in HubSpot or a comparable CRM, GA4, SEO, and email marketing.
• Experience mentoring or leading others while maintaining an individual workload.
• Comfort moving between strategy and execution in a remote, fast-moving team.
• A proven track record in high-growth startup or agile small-business environments.
• Ability to travel occasionally within Canada or to other North American locations for company meetings, customer visits, trade shows, or industry events.

Nice To Haves

• Experience in fleet technology, transportation, automotive, logistics, or a related industry.
• Experience marketing to commercial fleet, dealership, or other specialized B2B audiences.
• Experience supporting trade shows, industry events, and sales enablement initiatives.
• Bilingual in English and French.
• A degree in Marketing, Business, or Communications.
• Experience marketing complex B2B SaaS platforms with long sales cycles.
• Familiarity with fleet management, telematics, logistics technology, or the automotive industry.

Responsibilities

• Own a practical, integrated marketing plan with clear priorities, owners, and timelines.
• Build and execute multi-channel campaigns that generate qualified opportunities for Sales.
• Develop pipeline attribution and reporting in HubSpot that connects marketing activity to revenue.
• Maintain consistent brand and messaging across the website, email, social media, and collateral.
• Improve website performance, including organic visibility, conversion, and landing pages.
• Create sales enablement materials and programs, including case studies, presentations, and follow-up programs.
• Mentor and develop two Marketing Specialists through regular feedback and hands-on collaboration.
• Use performance data, market insight, and customer needs to guide marketing decisions.
• Work directly with the President and collaborate with Sales, Product, and Customer Experience.
• Use AI tools and help advance their application in the team's work.

Benefits

• Remote work.
• Comprehensive health, dental, and vision coverage.
• Generous paid time off.
• Professional development support, including courses, certifications, and resources.
• Meaningful ownership and participation in the company’s mission.
• Competitive salary of CAD $85,000–$90,000.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed